- Abbott and Ipsos 2022 survey revealed that though 87% of respondents feel menopause can significantly impact a woman’s everyday life, conversations about this topic are limited
- New conversation starter, ‘Real, Made up, or Mine?’ offers an engaging way to break the silence about menopause
- Menopause rating scale helps women understand the severity of their symptoms and enable them to get help if needed
MUMBAI, India : Global healthcare company Abbott is taking The Next Chapter campaign on menopause a step forward through new ways to break the silence around the topic. This year, to encourage meaningful menopause conversations, the company introduced a simple, engaging conversation starter, ‘Real, Made up, or Mine?’ at an event held in Mumbai. Lara Dutta, former Miss Universe, actress, and entrepreneur, who was part of last year’s campaign launch, participated in the discussion and advocated to reframe the menopause narrative and foster an open dialogue.
This event is building upon the 2022 launch of Abbott’s The Next Chapter collection of stories, a compilation of real experiences of women undergoing menopause from India, China, Brazil, and Mexico. From the impact of hormonal changes on relationships and careers to the toll on health and self-esteem, each woman’s story was meant to inspire more women to speak up about their experience, discuss menopause more freely, and reach out for support, including amongst family and friends.
Dr. Rohita Shetty, head of Medical Affairs at Abbott said, “Recognizing the tough transition that women go through during menopause, it's important to help them and the people around them better understand how to manage this phase. We believe that driving conversations and sharing trusted information on menopause is an important step for women to get the support they may need to live more fully in this life stage.”
‘Real, Made up, or Mine?’ aims to help spark conversations with two sets of cards: scenario cards meant to help drive discussions and are inspired from the actual stories in The Next Chapter compilation, while story cards are open-ended questions intended to drive conversations about menopause and general well-being. Following a quick show-and-tell of the cards, a few of the panelists, along with some audience members, engaged into an authentic and engaging exchange on menopause and ways in which it can impact various aspects of life.