• HP unlocks growth with new compensation structure for commercial, retail and distribution partners
  • Accelerates AI adoption with expansion of HP Amplify AI program
  • Exceeds ambitious Amplify Impact targets and doubles sustainable RFP wins
 
NASHVILLE, Tenn. : Today at the Amplify Conference, HP Inc. (NYSE: HPQ) announced new benefits through its Amplifyâ„¢ partner program to help partners navigate the evolving demands of the future of work with smarter, more connected experiences. Enhancements include the launch of the Amplify SuperPower Booster, an upgraded compensation structure that rewards portfolio-wide HP sales and supports flexible technology solutions. HP is also expanding the Amplify AI program with new resources and use cases to help partners accelerate adoption. Additionally, the HP Amplify Impact sustainability program surpassed its 2025 enrollment targets, with participating partners seeing an increase in request for proposal (RFP) win rates.
In today`s fast-changing technology landscape, HP`s commitment to empowering our partners for success in the future of work is more important than ever, said Kobi Elbaz, Senior Vice President and General Manager of Global Revenue Operations at HP. AI-powered solutions are transforming productivity, enabling more fulfilling work experiences, helping customers solve challenges with greater efficiency, creativity, and impact.
HP Partner Program Evolves for Long-Term Growth
HP is dedicated to shaping the future of work by enhancing partner experiences and fostering positive customer outcomes, powered by the strength of HP`s AI-enabled portfolio of products and solutions. To create new opportunities for HP Amplify partners to grow and stay ahead of evolving market needs, HP has introduced the Amplify SuperPower Booster, an enhancement to the compensation structure of the HP Amplify partner program. This initiative rewards both commercial, distribution and retail partners for selling across the HP portfolio.
In 2023, HP introduced the More for More benefit, a rate multiplier that boosts sales and compensation for qualified partners. Building on More for More, HP is expanding the initiative to include the entire portfolio of HP products and solutions under the new structure. This new initiative will launch on May 1 for commercial partners, with a rollout for retail and distribution partners later this year.