World Environment Day on June 5 is a global call to action—urging us all to embrace sustainable choices in every part of life, including travel. Sustainability is no longer an afterthought in tourism; it’s becoming the core. Today’s travellers—especially millennials and Gen Z—are driven by purpose. They seek destinations untouched by industrialization, where nature and culture thrive in harmony.
Countries like Spain and Slovakia are leading by example, promoting responsible tourism through eco-certified stays, green trails, and low-impact travel initiatives that protect their stunning natural heritage. This shift is reshaping tourism into a powerful catalyst for environmental care, delivering meaningful experiences while preserving the planet. From reducing paper use to cutting carbon emissions, the travel industry is embracing its role in building a greener future.
Shikhar Aggarwal, Joint Managing Director, BLS International
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