~ Showcasing real-world proof of performance with AI-optimised PROD IQ NEO Tec~

Mumbai : Greenply Industries Ltd., India’s leading interior infrastructure brand has launched its first-ever MDF category campaign, “Latest Décor Ka Reply”, with brand ambassador NTR Jr. fronting the initiative.

Marking a significant step in strengthening Greenply’s leadership in the fast-growing MDF segment, the campaign showcases the brand’s advanced value-added MDF range — 710 HDMR HDF, and pre-laminated MDF. Through a series of three high-impact films, Greenply underscores its promise of superior strength, durability, and design versatility, adopting a proof-of-performance approach that inspires confidence among consumers, contractors, and trade partners alike.

Bringing his trademark energy and mass appeal, NTR Jr. amplifies Greenply’s positioning as the trusted choice for modern interiors. With a strong presence in South Indian cinema and multiple pan-India projects underway, his association lends authenticity and star power, ensuring Greenply’s message of innovation and reliability resonates powerfully across regions.

The heart of the campaign is the assurance of product quality made possible through PROD IQ NEO Tech. To maintain consistency, this AI technology analyses thousands of parameters at every step of the manufacturing process in real time to keep it in precise limits ensuring every board delivers superior durability, resilience, and versatile design possibilities. The range is also available in a choice of unique finishes and colours, making it a natural fit for today’s modular and design-led interiors.

Speaking about the campaign, Mr. Sanidhya Mittal, Joint Managing Director, Greenply Industries Ltd., said, “The MDF category in India is growing rapidly, with rising demand for materials that deliver global standards in both design and performance. Through ‘Latest Décor Ka Reply’, our intent was not just to talk about what Greenply MDF can do, but to demonstrate it in action. The campaign embodies this idea, with NTR Jr. putting our products through every possible test. It’s a way of assuring our customers, contractors, and partners that choosing Greenply means choosing performance that lives up to every promise-without compromise.”

The ‘Latest Décor Ka Reply’ campaign is live across North and West India, as well as Andhra Pradesh and Telangana, with a strategic focus on high-potential cities identified for MDF category adoption. Viewers will see the campaign in top multiplex chains and across digital platforms such as YouTube, native ads, and category-specific sites, ensuring high-impact reach among urban and design-conscious audiences.

To strengthen trade and retail engagement, the campaign is also being extended on-ground through in-shop branding, contractor interactions, and retailer activations. Complemented by outdoor visibility in high-footfall clusters and presence in trade publications, the rollout is designed to create a 360-degree impact, building dealer confidence, strengthening contractor advocacy, and driving consumer trust in Greenply MDF.