The iconic brand sparks a nationwide call for ‘Chakachak Clean’, where spotless homes meet healthier lives

National : Eureka Forbes, a trusted name in home health and hygiene, has partnered with actor Shraddha Kapoor to launch a powerful new campaign featuring the Forbes Smartclean Robotic Vacuum Cleaner. A range of technologically advanced devices, the Forbes Smartclean Robotic Vacuum Cleaners deliver 99.9% dirt removal and wet mopping with minimal effort.

In the campaign, Shraddha Kapoor personifies the idea of Chakachak Clean living- effortless, vibrant, and modern. Just like the Forbes Smartclean, she embodies grace and simplicity while showcasing how homes can now be sparkling clean at just the tap of a phone. From powerful suction that lifts stubborn dirt, to cleaning hard-to-reach corners, gliding under sofas, tackling pet hair, and even wet mopping floors, the device redefines what it means to keep a home truly chakachak.

Talking about the collaboration, Anurag Kumar, Chief Growth Officer, Eureka Forbes, said: “Cleanliness in Indian homes has often been seen as a chore, but with Shraddha Kapoor and Forbes Smartclean, we are reframing it as effortless, essential, and empowering. The Forbes Smartclean robotic vacuum cleaner is not just a luxury, it is a necessity for healthier living. It is a powerful device that delivers the highest level of clean- Chakachak Clean, in every home.”

Talking about her association with Eureka Forbes, Shraddha Kapoor said: “With innovations like the Forbes SmartClean Robotics range, which blends intelligent technology with effortless convenience, Eureka Forbes is redefining the future of home hygiene. I’m proud to be associated with a brand that has made clean living a lifelong mission. I truly hope that together we can inspire many more to embrace this way of life.”

With decades of innovation and trust, Eureka Forbes continues to raise the bar for home hygiene in India. Through this campaign, the brand is redefining chakachak clean, calling on households to embrace the future of cleaning-homes that shine with cleanliness, radiate health, and protect what matters most.

Link of the TVC video- https://www.youtube.com/watch?v=v2B7FtcmJRY