Appointment reinforces ASK’s commitment to building a stronger brand and deepening client engagement

Mumbai : Blackstone-backed ASK Asset & Wealth Management Group has appointed Prasann Shrivastava as Group Chief Marketing & Digital Officer (CMDO). His appointment underscores ASK’s continued commitment to enhancing its brand presence and client engagement across its various businesses and consumer segments.


With over two decades of rich experience in marketing, communications, and leadership roles at leading financial institutions, Prasann has successfully built brand value through integrated brand strategies that encompass digital transformation, client engagement, and reputation management. His expertise will be instrumental in reinforcing ASK’s brand positioning and amplifying its differentiated capabilities in the evolving wealth and asset management landscape.


Sunil Rohokale, Co-founder, CEO & MD, ASK Asset & Wealth Management Group, said, “We are delighted to welcome Prasann back to the ASK family. His proven track record as a marketing leader and deep understanding of the financial services ecosystem will be vital in our growth journey. We look forward to his leadership in reinforcing ASK’s client-first philosophy and building a brand that resonates with our global stakeholders.”


Prasann Shrivastava, Group Chief Marketing & Digital Officer, ASK Asset & Wealth Management Group, added, “It is a privilege to return to ASK at such an exciting stage of its growth journey. I look forward to driving impactful brand initiatives that showcase ASK’s differentiated capabilities, strengthen client relationships, and support the Group’s ambitious expansion plans. By leveraging data, creativity and technology for a customer-centric approach, thereby creating an unparalleled customer experience”

Prasann is a seasoned marketing leader who began his career in advertising before moving into client-side marketing, where he has held several leadership roles across leading financial services firms. With a proven track record of developing high-impact marketing and communication strategies, he has consistently driven brand growth and engagement throughout his career.
The appointment underlines ASK’s long-term commitment to building a future-ready, client-centric brand that delivers excellence across its investment asset and wealth management businesses.