Global campaign highlights how Binance’s products and services are transforming lives and empowering everyday people

  Binance, the world’s largest cryptocurrency exchange by trading volume and users, announced the launch of an exciting new content series called ‘Humans of Binance’. This global campaign showcases authentic stories of individuals whose lives have been positively transformed by digital assets and Binance’s ecosystem, illustrating the real-world impact of blockchain technology. As part of its global campaign, Binance is also highlighting the inspiring journey of an Indian user to reflect the aspirations and resilience of millions of users embracing digital assets for empowerment.

From retirees learning new skills to parents striving to build a better future for their children, the series highlights the diverse people powering the blockchain movement. Each story reveals how Binance empowers users to take control of their future, overcome challenges, and seize new opportunities in an ever-evolving digital economy.

The campaign features Mohit Malhotra, a 42-year-old seasoned marketing leader and devoted father. A passionate blockchain enthusiast and active member of the Binance community since 2018, Mohit sees digital assets as a path to securing a future for his family. His biggest motivation is helping his eldest daughter pursue her dream of becoming a pilot. Through resources like Binance Academy, Mohit deepened his understanding of blockchain literacy, which helped him make informed choices about safeguarding his wealth. His journey reflects how education and access to the right tools can turn ambition into empowerment. Known for his optimism, love for travel, and passion for cars, Mohit embodies the resilience and aspiration that Binance celebrates through this campaign.

Rachel Conlan, Chief Marketing Officer of Binance, shared: “At Binance, we believe authentic storytelling is the foundation for building meaningful connections with people from all walks of life. Through ‘Humans of Binance,’ we’re encouraging everyone to share their unique stories, with the hope that this will be the start of a movement to debunk misconceptions around digital assets and highlight its true potential. In a market that is often crowded and misunderstood, emotional narratives like this allow us to cut through the noise, build genuine brand trust, and inspire new users to discover the possibilities of blockchain technology. We are excited to be part of the financial journey for the next one billion digital asset users and beyond.”

According to the 2025 Global Crypto Adoption Index by Chainalysis, India maintains the No. 1 position globally across all four sub-indices, highlighting deep grassroots adoption, including retail and DeFi usage. This highlights the scale of opportunity in the country and reinforces the impact of initiatives like Humans of Binance that amplify real stories from users.

Binance will be unveiling a new story every week, with each video shining a light on the challenges, opportunities, and insights that have shaped their respective journeys. The latest videos can be viewed on the ‘Humans of Binance’

As part of the campaign, Binance users worldwide are also invited to share their own unique stories using the hashtag #HumansOfBinance. The most inspiring story submissions will be transformed into short animated films and be rewarded from a prize pool of $8000 worth of USDC. To be eligible, participants also need to complete a brief survey.

As the industry continues to evolve, Binance remains dedicated to supporting users with accessible education, secure platforms, and innovative products that unlock new economic opportunities worldwide.

Campaign Video: https://www.youtube.com/watch?v=rBGp4gQ0SMg