~ Early Access for Plus and Black customers begins 22 September

~ ‘Early Bird Deals’ launched on 8 September witnesses demand surge across Beauty, Fashion and Consumer Electronics

~ Flipkart Minutes will enhance customer delight, prioritizing 10-minutes delivery

Bengaluru  : Flipkart, India’s homegrown e-commerce marketplace, has officially announced the dates for its blockbuster annual shopping festival, The Big Billion Days (TBBD) 2025, starting 23rd September, with 24 hour early access for Flipkart Black and Plus members beginning on 22nd September. With ‘Early Bird Deals’, customers can shop for their favorite products at The Big Billion Days Sale prices before it officially begins and can access deals across mobiles, electronics, fashion, appliances, and more. Flipkart aims to transform the festive season into a nationwide celebration of choice, value, and curated experiences. This Big Billion Days is slated to be Flipkart’s largest shopping event yet. Prioritising speed in delivery, Flipkart Minutes is set to participate in TBBD at scale, with presence in 3,000 pincodes across metros and tier-2+ cities. 

Known to be more than just a sale, TBBD 2025 is a cultural moment, where millions of shoppers, sellers, and communities are brought together by one special celebration. With its trademark mix of accessibility, trust, and trailblazing innovation, this year’s The Big Billion Days is set to be Flipkart’s most inclusive, impactful, and unforgettable edition. With the all-new revamped app interface, Flipkart is geared to deliver a richer, tech-led experience, with faster navigation and smarter discovery for an intuitive festive shopping experience. Notably, Samsung Galaxy AI is the Title Sponsor and Intel Core is the Tech Sponsor for this 12th edition of TBBD.

Speaking about The Big Billion Days, Pratik Shetty, Vice President, Growth and Marketing at Flipkart, said, “The Big Billion Days has always been more than just a shopping event – it’s India’s very own festival of possibilities that brings millions together in the spirit of celebration, joy, and discovery. Every year, we raise the bar not only with unmatched value but by creating experiences that stay with our customers long after checkout. In 2025, we have reimagined TBBD to be bigger, bolder, and more meaningful – powered by innovation, technology, and deep partnerships. From new offerings that unlock choice and discovery to immersive, personalized journeys that make shopping seamless and delightful, we’re blending celebration with convenience, entertainment with trust, and surprise with scale.”

He further added, “At its core, TBBD is a cultural moment – one where customers from metros to tier-3 towns feel part of something larger than a sale. This year, we’re turning up that magic like never before, making The Big Billion Days not just the country’s most awaited shopping festival, but a true showcase of India’s digital-first future.”

Minutes Multiplying Festive Cheer

  • This The Big Billion Days sale, Flipkart Minutes will delight its customers with 10-minute delivery across 19 cities and 3,000 pincodes
  • Exclusive early access and rewards for Flipkart Plus and Black members to enhance the festive experience
  • All deals live on Flipkart will be available on Minutes as well, encompassing several categories such as mobiles, electronics, home, nuts & dry fruits, beauty and personal care, baby care, and grocery, among others. A wide range of regional selections will be offered spanning grocery, bakery, sweets, dairy, and more
  • In addition to metros, tier 2+ cities such as Ambala, Guwahati, Jaipur, Lucknow, Kanpur, and Patna will continue to be major growth markets for Minutes

Enhanced and new payment options to unlock greater affordability, convenience and festive cheer for every shopper

  • Beginning 8 September, customers have the chance to get a flat 50% off on payments made through super.money app. The limited period offer is applicable daily at 12 PM across categories
  • Exciting rewards will be unlocked with Flipkart Axis Bank Credit Card and Flipkart SBI Credit Card with 7.5% cashback on Myntra, 5% cashback on Flipkart, Minutes, Grocery, and Cleartrip
  • Customers can avail No Cost EMI options on a wide selection of products with Flipkart EMI, Debit Card & Cardless EMI options
  • With the Flipkart Bajaj Finserv Insta EMI Card, users will be able to access easy EMIs and get up to ₹400 off on their orders
  • Flipkart has partnered with Axis Bank and ICICI Bank to offer customers a 10% instant bank discount on credit card transactions (*T&C apply)
  • As part of The Big Billion Days Savings Sale, customers can enjoy up to 5% off on Gift Card purchases via Flipkart UPI and 2% on any Credit Card, Debit Card
  • Additional special offers include 1% off on Gift Card purchases via UPI (minimum order value ₹5,000)

Unlocking The Best Festive Value Through Loyalty & Best Rewards

  • 24 hrs early access for Flipkart Plus and Black members
  • Higher bank offers (12%-15%) for Plus and Black members & 2X Savings with SuperCoins during Early Access hours
  • Members-only ‘Black Deals’ for Flipkart Black membersacross a wide selection of premium brands
  • Introducing this TBBD, Boost Up! – Flipkart’s flagship SuperCoin construct where customers can boost their SuperCoins savings  by 10X
  • 100% CoinBack Bonanza – An initiative where customers will earn 70% to 100% of the product value in SuperCoins
  • Sale Price Live CoinBack – In another special 1-hour window, customers can enjoy 100% CoinBack in SuperCoins on eligible purchases made during this slot

New Tech And On-App Experiences: Enabling A Smarter, Faster & More Personalized TBBD

  • AI-driven search, contextual recommendations, infinite scroll, and intent-based surfacing ensure effortless, intuitive, and personalized discovery tailored to real-time signals
  • Tailored interactions coupled with haptic feedback add responsiveness and a premium tactile dimension, making every engagement feel more immersive and dynamic
  • Engaging video commerce content for GenZ and digital-first users, powered by Creator Cities and Creatorhood
  • Address intelligence, auto-geocoding, and two-tier last-mile delivery powering faster, and more accurate shipments
  • Redesigned Seller Hub and free NXT Insights to help sellers grow through simplified processes, competitive pricing, and AI-powered decision support