National: Kalyan Jewellers, one of India’s most trusted and globally recognised jewellery brands, welcomes Sharod Utsav with a digital campaign featuring actors Ritabhari Chakraborty and Subhrajit Dutta. The film beautifully intertwines two iconic elements of Bengali heritage, Goyna Bori and Sonar Goyna (gold jewellery), celebrating Bengal’s timeless creativity and the festive spirit of Sharod Utsav.

Sharod Utsav is the cultural highlight of Bengal’s calendar, a time when devotion, craftsmanship and community come together in celebration. The campaign draws parallels between the delicate swirls of Goyna Bori and the intricate detailing of Sonar Goyna, reflecting how skill and artistry, whether in food or ornaments, are deeply woven into the fabric of Bengali life. Through evocative storytelling and cultural symbolism, the film portrays Sharod Utsav not just as a festival but as an enduring emotion that blends nostalgia with aspiration.

Rooted in heritage yet designed for contemporary sensibilities, the campaign reflects Kalyan Jewellers’ ethos of preserving tradition while embracing modern narratives. Adding to the festive cheer, the brand is offering customers special benefits this season. The recently launched advance booking option with rate protection helps safeguard against market fluctuations, while festive offers on making charges up to 50% off* on plain gold jewellery, 40% off* on temple and antique jewellery, and 30% off* on premium gold jewellery allow families to celebrate their cherished traditions with added joy and value.

Further reinforcing its commitment to trust and transparency, Kalyan Jewellers continues to offer its signature 4-Level Assurance Certificate, ensuring customers benefit from purity certification, free lifetime maintenance, detailed product information, and transparent exchange and buy-back policies. With these assurances, every purchase becomes more than jewellery, it becomes a treasured heirloom symbolising love, connection and legacy.

This Sharod Utsav, Kalyan Jewellers invites families to embrace the spirit of the season, where every piece of jewellery is a celebration of tradition, connection and timeless beauty.