Mumbai: Sonu Tyagi, a trailblazing writer, director, producer, and the visionary founder of Approach Entertainment, Go Spiritual, Approach Communications, and Approach Bollywood, has been featured as a guest on a recently recorded episode of Look My Show, the acclaimed podcast hosted by actor, writer, and media entrepreneur Baldev Khumar. Dedicated to celebrating the unsung heroes of Indian cinema, this highly anticipated episode offers an in-depth look into Tyagi’s remarkable journey in media, entertainment, and spirituality.
Recorded at the Look My Show studio in Mumbai West, this episode will be launched on YouTube, social media, and all major podcast platforms, promising to inspire aspiring filmmakers, creators, and audiences with Tyagi’s insights on creativity, societal impact, and the future of Indian entertainment.
Sonu Tyagi is a name synonymous with innovation and impact in India’s creative and spiritual spheres. An award-winning writer, director, and producer, Sonu Tyagi has carved a unique path by blending storytelling with a deep commitment to societal well-being.
As the founder of Approach Entertainment, a leading celebrity management and film production company, Tyagi has worked with numerous talents, including luminaries like Katrina Kaif, Amitabh Bachchan, Jackie Shroff, Bhagyashree, Sonali Bendre, Tanushree Dutta, Govinda, Neha Dhupia, Sweta Tiwari, and Hollywood actor Clayton Norcross, collaborating on various films, events, advertising campaigns, and other engagements. His ventures, including Approach Communications, Approach Bollywood, and the spiritually focused Go Spiritual platform, reflect his mission to bridge entertainment with purpose-driven storytelling.
Sonu Tyagi is also co-producing a global feature film, Liberation, which targets Gen Z audiences with culturally rich narratives, and is currently involved in co-producing another English-language film shot in the United Kingdom, with details to be announced soon. With a robust academic background, Sonu Tyagi pursued his graduation in Psychology and post-graduate courses in Journalism, Advertising Management, and Filmmaking. Before launching the Approach Entertainment Group, he honed his expertise at India’s top advertising agencies and media houses.
His contributions have been recognized with prestigious accolades, including The Bizz India 2010 Award by the World Confederation of Business, the Service Excellence Award by the Worldwide Marketing Organization, the PR Agency of the Year Award, and the Yuva Ratn Award. Sonu Tyagi brings a wealth of experience to the Look My Show podcast, where his appearance delves into his creative process, his vision for India’s entertainment industry, and the intersection of art and spiritual consciousness.
Hosted by Baldev Khumar, Look My Show is more than a podcast—it’s a movement to honor the backbone of Indian cinema: the editors, cinematographers, writers, and countless other professionals who work tirelessly behind the scenes. Based in Mumbai West, the podcast has become a respected platform for industry veterans to share their stories, mentor aspiring artists, and shed light on the craft that shapes Bollywood’s magic.
Baldev Khumar, the driving force behind Look My Show, brings his own inspiring journey to the table. From his early days performing as Lord Rama in Chandigarh’s gali Ramleela to founding Baldev Acting Studio and a media agency that produced over 100 documentaries and two feature films, Khumar’s passion for storytelling and mentorship resonates deeply with his audience. His ability to connect with guests and draw out authentic, heartfelt narratives has made Look My Show a must-listen for anyone passionate about cinema’s unsung heroes.
The inclusion of Sonu Tyagi as a guest marks a significant milestone for Look My Show as it continues to amplify System: the voices of those shaping Indian cinema. This episode aligns with the podcast’s mission to celebrate the “makers behind the magic” and provide a platform for meaningful dialogue that inspires the next generation of artists. “We are honored to have had Sonu Tyagi join us on Look My Show,” said Baldev Khumar. “His contributions to entertainment and spirituality are profound, and his story embodies the resilience, creativity, and purpose that our platform seeks to highlight. This episode is a celebration of his vision and a call to action for creators everywhere to tell stories that matter.”
Look My Show is a Mumbai-based podcast dedicated to honoring the unsung heroes of Indian cinema. Hosted by Baldev Khumar, the platform brings together industry veterans, emerging talents, and passionate storytellers to share their journeys and insights. Through authentic conversations, Look My Show aims to inspire, educate, and celebrate the art of filmmaking. Baldev Khumar is an actor, writer, and media entrepreneur whose journey from Chandigarh’s theatre stages to Mumbai’s film industry reflects his dedication to storytelling. As the founder of Look My Show and Baldev Acting Studio, he continues to empower aspiring artists and amplify the voices of those who shape Indian cinema.
Approach Entertainment, an award-winning Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events & Entertainment Marketing Company, reflects its commitment to this event through its broader mission to champion impactful educational, corporate, and philanthropic initiatives. With a robust presence in major cities like Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad, the group’s portfolio is diverse and dynamic.
It encompasses Approach Communications, an award-winning PR, Digital, and Integrated Communications Agency; Approach Bollywood, a leading Bollywood Newswire delivering entertainment news across digital platforms, newspapers, magazines, TV channels, and apps; and Go Spiritual, a Spiritual & Wellness Organization working for Spirituality, Spiritual Awareness, Wellness, Mental Health, Spiritual Tourism, Events, Media, and Social Causes. Go Spiritual recently launched a dedicated Go Spiritual news magazine and app and is preparing to unveil Go Spiritual Web TV & OTT to expand its reach and impact.
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