The prominent skincare brand has launched a campaign “Parenting ki Nayi Parampara” with the celebrity couple to champion the cause of co-parenting in India

Mumbai : Cetaphil, the globally trusted brand for sensitive skin, has announced celebrity couple Rohit Sharma and Ritika Sajdeh as brand ambassadors for Cetaphil Baby, a range of products centred around baby skincare. The couple – adoring parents of two young kids – will be seen endorsing the Cetaphil Baby across all platforms.

In today’s evolving Indian households, parenting is no longer just a mother’s domain. Fathers are stepping up as equal partners in nurturing and decision-making, reflecting the evolving spirit of co-parenting. Couples like Rohit and Ritika exemplify this modern philosophy, proudly embracing “Parenting ki Nayi Parampara” – a progressive shift towards shared responsibility and deeper family bonding.

Speaking on the partnership, Rohit Sharma, Indian Cricketer and Captain of the Indian ODI Team, represented by RISE Worldwide, said, “Given my crazy travel and training schedule, I have little time to spend at home with the kids. I make it a point that when I’m at home, I participate wholly in all activities with the kids, be it fun or caring. When Cetaphil Baby told us about how young parents are sharing the load of nurturing their babies, it perfectly resonated with our reality as a couple and as parents. We have been using Cetaphil Baby for both our kids.”

Ritika Sajdeh added, “I’m very particular about what goes on my baby’s skin. And I have always trusted Cetaphil Baby since it was recommended by my pediatrician too.  Baby skin is so delicate; we need to be even more certain that the products used on it are both safe and effective. That’s why when Cetaphil Baby approached us, we were more than happy to partner with them in their purpose of bringing good baby skin care to more and more homes.”

Raghavendra Sadashiva, Managing Director, Galderma India & South Asia said, “At Galderma, our vision is Advancing dermatology for every skin story. This is especially important when we are talking about Baby’s skin. That’s why Cetaphil Baby formulations are dermatologically tested1 and pediatrician recommended2. We’re delighted to welcome Rohit Sharma and Ritika Sajdeh to the Cetaphil Baby family. They truly embody the spirit of modern co-parenting by sharing responsibilities and prioritising their child’s well-being. Through this partnership, we hope to inspire parents across India to embrace co-parenting while choosing safe, trusted, and pediatrician-recommended2 skincare for their little ones.”

Cetaphil Baby range of products has been in India for the last several years, winning the trust of parents and pediatricians alike. They provide a 5-fold protection for baby’s skin . This Dermatologically tested and pediatrician recommended range is crafted to keep babies’ delicate skin soft and moisturised.

The range of products extends from Baby Bathing Bar, to Wash and Shampoos, Lotions, and Diaper Cream, Massage Oil etc. They are available across baby speciality stores, general stores, pharmacies and e-commerce platforms.