~ Unveiling of special festive campaign Spark Your Imagination ~


Mumbai : Pantaloons, India’s most popular and trusted fashion brand, today announced a new era in style by welcoming renowned actress and style icon Samantha Ruth Prabhu as its first ever brand ambassador. The collaboration marks a significant moment in Pantaloons’ journey , taking the brand to the forefront of modern , attractive and trend-forward fashion.

To celebrate this collaboration, Pantaloons has launched a festive campaign, Spark Your Imagination. is launched , embodying the brand’s new ethos of inspiring modern-day Indians to create their own fashion stories. The campaign reflects Pantaloons’ mission to inspire every consumer , to experiment freely and to express themselves with confidence, fuelling their creativity. The brand has onboarded a true fashion trailblazer, Samantha Ruth Prabhu, to lead this style journey.


Speaking on the occasion , Sangeeta Tanwani , CEO of Pantaloons and OWND! said , “Spark your imagination. More than a festive campaign, it is the beginning of a new chapter for Pantaloons. Today, fashion is about creativity , enthusiasm and personal expression and we aim to inspire each and every customer to see themselves as creators. Samantha Ruth Prabhu embodies that same enthusiasm. She is confident , enthusiastic and open to experimenting. With her, Pantaloons is ready to celebrate the modern-day Indian who not only embraces fashion but also creates their own future looks.


On becoming the face of Pantaloons, Samantha Ruth Prabhu said , “For me, fashion is about expressing yourself and Pantaloons is perfectly aligned with that belief. Spark Your Imagination reflects my belief in fashion , which is that fashion should be engaging , personal and inspiring. The brand celebrates confidence , enthusiasm and creativity and I strongly align with these values. I am delighted to collaborate with Pantaloons to inspire modern-day Indians to create their own unique style journey.


Apart from her acting prowess, Samantha is a style icon for the modern Indian shopper , who is adventurous , confident and unexpectedly individual. She embodies the pantaloons’ ethos of effective glamour , comfort and versatile style.


Samantha will be seen in the festive ad for Spark Your Imagination. The ad is an energetic , cinematic celebration of contemporary style. With the twinkling of lanterns , blooming flowers and the glow of festive nights, the campaign showcases the possibilities of every moment and challenges everyone to imagine , create and transform a festive outfit into their own style .

Speaking about their journey , Creatives Teresa Sebastian and Dimple Parmar from Talented said , “ Style is very personal . It is different for everyone. For those who believe in expressing themselves through fashion and style, clothing or jewellery inspires them to express their own style. It feels like they have designed the clothes and colours themselves. It was important for us to bring this generational mindset to life , which sparks your imagination.” The campaign is a reminder to keep changing styles , adding your own style and creating a future look.

The campaign will be rolled out across television , digital platforms , social media and in-store experiences , ensuring customers enjoy a complete , best-in-class fashion journey.

Link to the campaign – https://www.youtube.com/watch?v=2IIPYPV9oZ4