Mumbai : Zen Diamond, a globally renowned fine jewellery brand with a presence in over 450 stores worldwide, today announces the launch of the ‘My Gold Multiplier’ Plan — a first-of-its-kind savings-cum-reward program designed to make gold saving rewarding and a true lifestyle upgrade.

The plan enables customers to start saving in ZEN-branded 999 fine hallmarked gold with contributions starting from just 1g per month for 9 months. At maturity, the accumulated gold can either be retained as savings or partially/fully redeemed for Zen Diamond’s signature jewellery and accessories, unlocking up to 30% bonus in gold at prevailing rates. This gives customers the opportunity to fulfil their desires for modern everyday elegance as well as glamorous evening wear. Redemption can be made anytime within 3 months after maturity to enjoy maximum benefits, while early or late redemption — before 9 months or after 12 months — still offers a 20% bonus, ensuring both flexibility and value.

A standout feature of the program, the 2X Multiplier, allows customers to add their own 24KT gold coin equivalent to the accumulated ZEN gold and unlock up to 5X bonus value on redemption for jewellery and accessories, making it one of the most rewarding gold plans in the country.

Speaking on the launch, Neil Sonawala, Managing Director- Zen Diamond India, said:

“The ‘My Gold Multiplier Plan’ is more than just a savings scheme — it’s a lifestyle upgrade. It empowers customers to grow their gold smartly while enjoying the flexibility to redeem it for exquisite jewellery. With added benefits like up to 30% bonus and 5X value unlock, it truly redefines how people perceive gold saving and aspire for upgrade in lifestyle.”

My Gold Multiplier:

  • Every ZEN gold coin is 999 fine hallmarked with unique identification number engraved on each coin.
  • Your asset remains in your possession and multiplies through market price appreciation and unlocking MGM benefits, helping you fulfil your desires of owning exquisite diamond jewellery and lifestyle accessories.
  • Start with just 1g of gold and up to 25g per month for 9 months.
  • Earn up to 30% bonus on accumulated gold at maturity on redemption for exquisite jewellery and lifestyle accessories.
  • Early or late redemption (before 9 or after 12 months) still earns a 20% bonus during redemption for exquisite jewellery and lifestyle accessories.
  • 2X Multiplier – add your own 24KT gold equivalent to ZEN accumulated gold and unlock up to 5X bonus value on redemption for exquisite jewellery and lifestyle accessories.
  • Free and insured home delivery.

Diwali offer – Auto-enrolment in MGM plan on jewellery and accessories purchases of ₹60,000 and above (valid till 31st October 2025)