The appointments reinforce SGA PR’s commitment to working closely with founders and CXOs through a strategic & business-led communications approach

Mumbai : Integrated communications firm SGA PR has strengthened its North India leadership with two senior appointments. Divyata Kalhans joins as Senior Vice President & Head – North, while Nehha Gupta takes on the role of Vice President – Client Delight. The consultancy firm, which partners closely with the founders’ team to solve business challenges through strategic communications and bespoke narratives that shape companies’ brand image and perception, aims to scale its presence in new-age emerging sectors like Fintech, Deeptech, Traveltech, Travel & Tourism, among others.  

Divyata Kalhans brings over 18 years of experience in strategic communications. She spent a decade at Adfactors PR, driving strategic storytelling and reputation-building for leading fintech, edtech and other technology brands. Her career includes stints at Edelman, Ogilvy PR, and Hindustan Times, where she began her journey in communications. At SGA PR, she will head North India operations and spearhead the firm’s expansion along with focus on  strengthening fintech and new economy technology brands.

Nehha Gupta, with nearly 18 years of experience in public relations and strategic communications, joins from Value 360 Communications, leading high-impact campaigns along with focus on driving strategic storytelling for consumer, travel, VCs and technology brands across sectors. Her career spans reputed organizations including Weber Shandwick, IKEA India, Citi. At SGA PR, Nehha will focus on client strategy, delivery excellence, and strengthening stakeholder engagement across the North India region.

Commenting on the appointments, Rahul Jain, Partner and Joint CEO at SGA PR, said: “SGA PR is growing significantly owing to its consultative thought process and bespoke, business-led approach. Today SGA PR partners with over 60 clients across fintech, BFSI, technology, chemicals, pharma, real estate, auto-ancillary PE/VC and new-age sectors. The firm has delivered industry-first narratives for its clients. Divyata and Nehha bring the right mix of experience and sector expertise to help clients navigate complex business challenges through problem-solving communication strategies. Their leadership will be key to scaling SGA PR’s operations in North India.”

With a growing client base and experienced talent joining the team, SGA PR remains focused on building a new-age communications firm that combines strategic insight, sector expertise, and creativity to deliver real business impact across India.