Curated looks, design collaborations, an archival gallery and a mangrove-inspired café, come together to create an immersive design experience

Mumbai : Amplifying its commitment to provide enhanced retail experiences and make great design accessible, Interio by Godrej, a leading furniture brand from the Godrej Enterprises Group, launched a landmark flagship store in Vikhroli, Mumbai.

Spread across nearly 22,000 sq. ft., the Flagship store brings alive Interio’s refreshed brand identity and provides customers with a one-stop destination for modern Indian living, blending heritage, craftsmanship, and configurable design. The flagship showcases a new range of modular, configurable and personalised furniture with new categories of gaming, outdoor, and children’s furniture. The brand has also launched a new range of soft furnishings.

Commenting on the launch, Nyrika Holkar, Executive Director, Godrej Enterprises Group, said, “Our vision for the flagship in Vikhroli is a dialogue between design and craft. A space that honours our century old legacy while embracing the way we live and work today. Interio by Godrej celebrates a new design language for Indian homes and workspaces, that is modular, configurable and expressive; enabling people to create a space that reflects their individuality. The Mangrove Kitchen, our in-house café, anchors this vision, reminding us that the way we shape our spaces can shape our planet’s future.”

Earlier this month, Interio by Godrej announced that that it plans to launch 500 new stores by FY29 in different formats, flagship stores as well as Interio Studios in large and small formats.

At the Vikhroli edition, beyond the new range of products, there are experiences for customers, including the Mangrove Kitchen, an in-store cafe inspired by the lush mangroves of Vikhroli and imagined as a space to celebrate the rich biodiversity of Vikhroli. Complementing this are three curated look books, intended to be spaces for inspiration and reimagination that bring to life the ‘Moments that Matter’, spaces designed around the many moods and moments that define our homes.

The Archive Gallery in the store takes visitors on a journey through Godrej’s rich design legacy, which has shaped Indian homes and workspaces for over a century, from tubular steel chairs to the iconic steel almirah.

Speaking on the launch, Swapneel Nagarkar, Business Head and Executive Vice President, Interio by Godrej, said: “With our new flagship store, we’re strengthening our connection with consumers who see their homes as an expression of who they are. The collaborations with Indian furnishing brands and the introduction of our first in-store café reflect Interio’s modern, inclusive design philosophy and commitment to inspiring everyday living.”

He added: “As we grow, this combination of design, scale, and executional rigour will position Interio by Godrej as the lifestyle brand of choice for modern Indian homes and workspaces. Our long-term strategy remains focused on expanding our retail footprint to 1,500 stores by 2029 and deepening our omnichannel presence across the country. This is backed with the trust and reliability of Godrej which is reassuring for our customers.”

The spatial vision of the store has been shaped by Mazumdar Bravo Architects.

To showcase Indian craftsmanship that champions a modern Indian aesthetic, Interio has partnered with several furnishing brands including Adigami Studio by Aditi Anuj, BR Pandit, Cane Concept, Heirloom Naga, Makaan by Tahir Sultan, Oorja, Sirohi and Svabhu Kohli.

The launch event featured a fireside chat by fashion designer David Abraham on the influence of the Bauhaus movement on design in India and an immersive digital experience by Aaron Myles to show how well-designed spaces can help to shape the moments that matter.

The launch of this store builds on Interio by Godrej’s rebrand, unveiled last month, which positions Interio by Godrej as a design-led lifestyle brand anchored by a century of trust. With a vibrant coral logo, the new identity embodies creativity, warmth and the spirit of modern India.