Mumbai : On the occasion of Children’s Day, FundsIndia, one of India’s leading online investment platforms, has launched a digital campaign titled #SmartParentMove to encourage parents to start planning early and invest smarter for their child’s financial future.

The campaign is built on FundsIndia’s core philosophy and expertise in financial planning and investment, empowering parents to plan their child’s future smartly through quick onboarding, single-login account management, and long-term, tax-efficient investing.

The campaign draws from a simple yet powerful insight: while parents dream big for their children, many delay financial planning until it’s too late, often finding themselves caught between education and personal loans when major expenses arise. #SmartParentMove reframes this narrative by positioning early investment as the true expression of love and foresight, emphasising the urgency of this responsibility.

Through engaging social media content, a short video, and podcast streaming, FundsIndia showcases the advantages of opening a Minor Investment Account, enabling parents to invest in their child’s name, track goals, and enjoy seamless management under a single login. The campaign also highlights the tax benefits and power of compounding, which make early planning not just financially beneficial but also emotionally fulfilling, inspiring parents to take this step.

Mr. Akshay Sapru, Group CEO, FundsIndia, quotes, “We have all heard stories of parents who look back with regret, wishing they had started investing earlier for their child’s future. Often, in the rush of daily life, parents postpone planning for their child’s education. But time flies, and before you know it, your child is ready to chase his or her dreams. That’s when many parents find themselves forced to take personal loans, pledge gold, or fall into debt just to make those dreams possible. And sometimes, when loans aren’t an option, it’s the child’s dreams that get sacrificed.We want to change that.

This campaign is created to help parents take charge early, to understand that small, consistent investments today can secure stress-free tomorrow. Investing in your child’s future now isn’t just smart planning; it’s one of the greatest gifts you can give them.

By combining emotional storytelling with practical financial insights, SmartParentMove reassures parents of the benefits of early planning, instilling confidence in their decisions. The campaign aims to create awareness among parents, inspiring them to transform their children’s lives through wise financial choices and shift their focus from last-minute borrowing to long-term empowerment.