Mumbai : FYERS, India’s technology-first trading and investment platform, has unveiled its latest brand campaign, Born to Trade, an experiential journey that spotlights traders who don’t just learn the craft, but embody it. Anchored in the belief that “Trading seekh sakte ho, par kuch log hote hi hain born to trade,” the campaign positions FYERS as the first brokerage to build a brand narrative around the innate brilliance, instinct, and discipline of its users.


The campaign reframes the traditional view of trading. Instead of focusing solely on tools, features, or markets, it celebrates the human talent behind every meaningful trade people who display a unique mix of intelligence, composure, pattern recognition, and calculated risk-taking. These are the qualities that define exceptional traders, and they echo FYERS’ own philosophy of depth, precision, and mastery.


At the core of the rollout is a brand film that traces the protagonist’s evolution from a curious five-year-old to a composed thirty-year-old trader. Each scene captures moments that subtly reveal innate trading traits, spotting patterns before others do, staying calm in chaos, trusting one’s intuition, and taking smart risks. The film propagates the idea that while anyone can learn the mechanics of trading, only a few carry this instinct from within. It’s a life-journey film that traders will see themselves in.


Campaign TVC Link: https://youtu.be/cf2AbGwgLXw?si=rH1hbiSFBWFo4epH


Speaking on the launch, Lucky Saini, Senior Vice President & Marketing Head, FYERS, said:
“Born to Trade is a tribute to the natural qualities that set exceptional traders apart. Every trader’s journey is personal. It’s shaped by instinct, curiosity, and a way of seeing the world that others often miss. Through this campaign, we want to connect with people for whom trading isn’t just a profession, it’s a calling.”


Born to Trade unfolds across multiple phases, each crafted to deepen engagement and turn the idea into a community-driven movement. The emotional brand film introduces the philosophy. The second phase in an interactive website where users can create their own “Born to Trade” film, take a quiz to discover if they are truly “born for the markets,” and share their identity with the world. We are collaborating with traders who are also creators to share their own origin stories, to reach the wider community. The final phase is the outdoor activation where traders will see their own Born to Trade identities showcased across digital billboards, turning the campaign into a real-world celebration. The ambition is to shift the conversation in the industry from platform features to the extraordinary people behind the screens.