Mumbai : Shree Cement Limited, one of India’s leading cement manufacturers, has launched “Kutumb Utsav”, a monthly Family Inclusive Safety Engagement Program aimed at deepening workplace Health and Safety practices by involving the families of contract workmen.

This initiative is designed to reinforce safe behaviour, motivate workers through positive engagement and build a stronger sense of collective responsibility toward safety. Families play an important role in encouraging workers to prioritise personal safety and return home safely each day.

Under this programme, families will be invited to the plant to understand the work environment and the safety systems in place for their family members. The visit will include an overview of key safety initiatives and the Unit Head underscoring the company’s commitment to employee wellbeing.

By formally engaging families in safety awareness, the company aims to further embed a culture where safe practices are consistently upheld, and unsafe actions are actively discouraged. The programme will be implemented across all Shree Cement manufacturing units and will cover all contract employees and associates.

Speaking on the initiative, Satish Maheshwari, Chief Manufacturing Officer, Shree Cement, said, “At Shree Cement, safety is a shared responsibility that extends beyond the workplace. Through Kutumb Utsav, we are bringing families into this dialogue to reinforce why consistent safe behavior is essential for every individual. When the importance of returning home safely is understood collectively, our commitment to safe practices becomes stronger across all levels. This initiative further strengthens our culture of care and our responsibility to identify and communicate potential hazards without exception.”

The initiative is part of Shree Cement’s ongoing efforts to foster a proactive, people centred and sustainable safety culture across its operations.