~ A cinematic celebration of modern-day groom style , where Bollywood glamour makes contemporary fashion more appealing ~

National  : Peter England, under the aegis of Aditya Birla Lifestyle Brands Limited, has launched ‘ The Bollywood Wedding ‘ . This contemporary occasion-wear collection takes Indian wedding attire to new heights through attractive , fashion-centric aspects. Filmmaker and style icon Karan Johar , Also featuring rising star Rohit Saraf, the campaign brings together charisma and culture to present a new wedding style for the modern Indian groom.

Weddings in India are always celebrated with pomp , with emotion , rituals , music and a dazzling celebration. This collection captures that excitement , while also making the traditional attire worn on special occasions more appealing with bright silhouettes , rich textures and eye-catching personalities. The mood with this collection is cinematic. An atmosphere of excitement is created everywhere. Fashion is emotional , yet personal , encompassing self-expression , glamour and the joy of grabbing everyone’s attention.

Commenting on the launch, Anil S. Kumar, Chief Business Officer, Peter England, said , ” Today, weddings in India are glamorous , emotional and eye-catching. With ‘ The Bollywood Wedding ‘ , we wanted to add a new dimension to the way men dress for celebrations. Karan Johar and Rohit Saraf present a beautiful combination of two styles. One known for heritage and drama , the other for modernity and emotion. Together , they set the standard for occasion-wear that is personal , vibrant and stylish. “

Inspired by the glamour and drama of Bollywood’s most iconic wedding moments, the collection combines Rohit’s enthusiasm with Karan’s signature charm and style. The collection highlights the bride and groom , who are confident yet fearlessly exude style and excitement.

The collection features special occasion wear that is both elegant and stylish. Sleek double-breasted silhouettes , sculpted jackets for evening wear , jacquard shine and elegant velvets are all eye-catching. Designed from a blend of polyester , viscose and spandex, the collection offers a perfect fit with eye-catching designs , ensuring you’ll be the center of attention from the music festival to the dance floor. Jewel-rich plums and navys , deep teals , classic blacks and luxe textures take tradition to new heights through modern , cinematic aspects.

The Bollywood Wedding Collection is a thoughtfully crafted wardrobe designed for today’s bride and groom. The collection combines contemporary glamour , eye-catching and confident silhouettes with Bollywood drama , which honors tradition while presenting it in a new way.

With this launch, Peter England is further cementing its vision , where the fashion brand is shaping the way Indians dress for the most important occasions in their lives. The Bollywood Wedding Collection is not just about the attire, it is about your story , celebrating love with confidence and presenting you like a star in a film. When fashion evokes emotion, weddings become as dazzling as a film.