Celebrating performance, innovation, and 3 years of partnership at India’s most iconic marathon

Mumbai: ASICS, the global Japanese sportswear brand, has announced the 3rd year of its association with the Cognizant New Delhi Marathon (CNDM) 2026. The brand has unveiled the GEL-CUMULUS™ 28, its latest performance running shoe, as the hero silhouette for the event. As the Official Sports Goods Partner, ASICS continues to strengthen India’s distance-running ecosystem and aims to deepen its engagement with the running community while promoting holistic wellbeing. With its ‘Move Your Body, Move Your Mind’ campaign, the brand has collaborated with seasoned New Delhi Marathon runners to bring alive the philosophy of sound mind in a sound body through their unique long-term running journeys.

With its focus on everyday performance, ASICS has spotlighted GEL-CUMULUS™ 28, which is globally known for its balanced cushioning and versatility. The latest iteration delivers enhanced softness, responsiveness and stability to support the body across high-mileage training and competitive runs. It features FF BLAST™ MAX cushioning for improved energy return, PureGEL™ technology under the heel for superior shock absorption, an engineered mesh upper for breathable comfort and a FLUIDRIDE™ outsole for smooth transitions and reliable traction. The GEL-CUMULUS™ 28 is optimised for neutral runners seeking a refined and effortless ride.

Complementing the GEL- CUMULUS™, ASICS has unveiled the CNDM race day look featuring high performance apparel with ACTIBREEZE™ technology, ROAD 2-IN-1 5IN shorts, NAGINO Run adjustable tights and accessories including breathable performance running cap and socks. Designed to enhance airflow and comfort, the range helps runners stay focused and performance-ready, from training runs to race day.

Commenting on the partnership, Rajat Khurana, Managing Director, ASICS India and South Asia, said, “The Cognizant New Delhi Marathon reflects the growing maturity of India’s running ecosystem, where runners are increasingly focused on consistency, injury prevention and wellbeing. Our association with Cognizant NDM 2026 underscores ASICS’ long-term investment in this space. Through innovation, retail expansion and community driven initiatives, we are committed to enabling runners at every stage of their journey. The GEL-CUMULUS™ 28 represents our focus on delivering performance with comfort, in line with our ‘Sound Mind, Sound Body’ philosophy.”

Speaking on the occasion, Mr. Nagaraj Adiga, CMD at NEB Sports Entertainment Pvt. Ltd. said, “Our focus has always been on creating an inclusive and professionally managed marathon experience for runners across categories. Partnering with ASICS for Cognizant New Delhi Marathon 2026 enables us to enhance this experience through access to high-quality products, knowledge and support systems that help runners perform better.”

ASICS continues to strengthen its presence across India by partnering with leading running events and investing in community-led initiatives, athlete development and innovation-driven gear. Through its partnership with the Cognizant New Delhi Marathon 2026, ASICS will roll out a series of runner-focused initiatives, including community runs, training support programmes, recovery-led activations and digital engagement platforms, reinforcing its commitment to supporting runners beyond race day.