~ Flipkart Minutes introduces a refreshed in-app experience called ‘RelationShop’, that helps you shop for the occasion, based on different relationship stages

Bengaluru : Flipkart Minutes, the quick commerce offering of India’s homegrown e-commerce marketplace Flipkart, has launched ‘RelationShop’, a unique in-app experience that redefines how consumers discover and shop for gifts this Valentine’s Day. Inspired by Gen Z’s evolving approach to love and relationships, the campaign introduces a refreshed customer in-app experience with curated collections based on various relationship stages like situationship, soft-launch, love bombing, and moving on, helping consumers find what feels right for every stage of their relationship.

The campaign comes to life through a light-hearted digital film, capturing the relatable awkwardness of modern love. The film follows a young couple whose quiet moment is interrupted by a police officer questioning their relationship status and more importantly, the gift they are carrying. What unfolds is a playful exchange filled with references to different relationship statuses, reflecting the evolving vocabulary of Gen Z romance. The film wraps with the reveal of Flipkart Minutes’ ‘RelationShop’, positioning it as a platform that understands every kind of love and has just the right gift for each stage of it.

Conceptualised as a 360-degree campaign, ‘RelationShop’ reinforces Flipkart Minutes’ positioning as a platform that evolves with changing dynamics of modern relationships. By offering a curated, intuitive, and quick gifting experience, it enables consumers to express themselves meaningfully across every stage of love, making Flipkart Minutes an integral part of their Valentine’s Day journey.