The Department of Tourism, Government of Maharashtra, is set to make a dynamic and impactful presence at the 32nd edition of SATTE 2026 – South Asia’s Travel & Tourism Exchange (SATTE) – the region’s premier B2B travel and tourism exhibition. Organised by Informa Markets, the three-day event will be held from 25 to 27 February 2026 at the world-class Yashobhoomi (India International Convention & Expo Centre), Dwarka, New Delhi – a venue that benefits India’s ambitions as a global tourism powerhouse. The 32nd edition of SATTE is expected to see participation from over 50 countries and 28 state tourism boards, making it an unparalleled platform for business, networking, and destination promotion.

Maharashtra Tourism will highlight the state’s rich and diverse tourism offerings – a compelling narrative that encapsulates everything the state has to offer: UNESCO World Heritage Sites like the Ajanta and Ellora Caves, picturesque hill stations such as Mahabaleshwar and Lonavala, 12 UNESCO Forts, Kumbhmela, thriving wildlife sanctuaries like Tadoba, pristine beaches along the Konkan coast, spiritual circuits, adventure hotspots, and the cultural vibrancy of bustling urban centres like Mumbai and Pune. The participation is aimed at forging new partnerships, deepening B2B collaborations, and firmly positioning Maharashtra as a must-visit destination for both domestic and international travellers.

The Maharashtra delegation led by Shri Santosh Jadhav, Joint Director (DoT),  Shri Chandrashekhar Jaiswal, General Manager, Maharashtra Tourism Development Corporation (MTDC), and Shri Vijay Jadhav, Deputy Director DoT, will bring together a cross-section of key tourism stakeholders – including hoteliers, tour operators, heritage site managers, adventure providers, and destination management experts. At the dedicated Maharashtra Pavilion, visitors can look forward to immersive audio-visual displays on LED screens, interactive B2B meetings, and one-on-one sessions to explore tailored itineraries, product innovations, and fresh collaboration opportunities.

SATTE 2026 provides an ideal platform for Maharashtra to engage with tour operators, wholesalers, inbound travel agencies, and global industry professionals at a time when India’s tourism sector is experiencing robust growth. Maharashtra has emerged as India’s top-ranked state for foreign tourist arrivals, accounting for 17.69% of all foreign tourist arrivals in India in 2024. The state welcomed approximately 3.705 million international visitors in 2024 – a remarkable surge from 3.388 million in 2023 and 1.512 million in 2022, underscoring the state’s accelerating appeal. With a sustained focus on responsible and sustainable tourism – as recently recognised at the Indian Responsible Tourism State Awards 2026 – Maharashtra Chapter – the state is well-poised to attract discerning travellers seeking authentic, inclusive, and meaningful experiences.

SATTE 2026 is a key milestone in Maharashtra’s ongoing efforts to promote its diverse tourism landscape to global audiences. Attendees are invited to visit the Maharashtra Stall at B310, Hall 1 and discover how Maharashtra offers truly unlimited possibilities — from the historic hill and sea forts of Chhatrapati Shivaji Maharaj and the serene backwaters of the Konkan coast, to the thriving wildlife of Tadoba and the cultural vibrancy of cities like Mumbai, Pune, and Chhatrapati Sambhajinagar (formerly Aurangabad). B2B meetings at the event will help build sustainable partnerships that benefit local communities and visitors alike.

Speaking to the media, Sri. Shambhuraj Desai, Minister of Tourism, Government of Maharashtra, said, “Maharashtra’s presence at SATTE 2026 is our vision of positioning the state as a global tourism powerhouse. With our ‘Unlimited’ potential – ranging from the legendary forts of Chhatrapati Shivaji Maharaj to our pristine Konkan coastline—we are proud to remain India’s top destination for international travelers. Our goal at this 32nd edition is not just to showcase our heritage, but to invite the world to witness a Maharashtra that is modern, sustainable, and culturally unmatched.”

On this Occasion, Sri. Sanjay Khandare, Principal Secretary, Tourism Department, said, “With Maharashtra accounting for nearly 18% of India’s foreign tourist arrivals, SATTE 2026 serves as a strategic bridge to further globalize our reach. We are focusing heavily on a diversified portfolio that includes MICE, eco-tourism, and adventure hotspots to ensure Maharashtra remains an all-season destination. By engaging with over 50 countries here at Yashobhoomi, we aim to forge long-term B2B partnerships that will drive high-value, responsible tourism growth across our urban and rural circuits.”

Speaking to the media, Dr. B.N.Patil, IAS, Director, Directorate of Tourism (DoT), said, “Our pavilion at SATTE 2026 is designed to be an immersive experience, reflecting the authentic and inclusive spirit of Maharashtra. Following our recent recognition at the Indian Responsible Tourism State Awards, we are eager to highlight our community-based experiences and UNESCO World Heritage Sites like Ajanta and Ellora. We invite all industry stakeholders to visit us at Stall B310 to explore how our tailored itineraries and innovative tourism products can create meaningful value for travelers and local communities alike.”

On this Occasion, Sri. Neelesh Gatne, Managing Director, MTDC, said, “Our mission is to translate Maharashtra’s vast potential into world-class guest experiences. For SATTE 2026, we are showcasing a revamped hospitality infrastructure—from our heritage properties to new boutique eco-resorts – that caters to the modern traveler’s demand for authenticity and comfort. By integrating digital-first booking systems and specialized packages for the MICE and wedding segments, we are ensuring that our B2B partners have a robust, reliable foundation to bring the world to Maharashtra. We aren’t just selling destinations; we are offering the soul of ‘Majha Maharashtra’ through sustainable and community-driven hospitality.”

The Maharashtra Pavilion will feature engaging elements including audio-visual displays on LED screens, curated promotional materials on flagship initiatives such as eco-tourism, rural and community-based experiences, adventure tourism, and MICE (Meetings, Incentives, Conferences, and Exhibitions) facilities – reinforcing Maharashtra’s credentials as a world-class, all-season destination.