National: Astrology consultations often reflect the societal priorities of the regions users live in. Data from Astrotalk, based on over 12 million consultations between April 2025 and March 2026, highlights both similarities and differences in user concerns across India and the United States.

The type of relationship questions differs significantly by geography. In India, consultations related to relationships and marriage account for nearly 25% of all queries, with users primarily seeking guidance on when they will get married, with whom, and how the marriage will unfold. In contrast, the same category represents 33% of US consultations, where users focus more on relationship quality, compatibility, family planning, or post-breakup possibilities. This highlights broader societal differences: marriage remains a central milestone in India, while in the US, relationships as a concept take precedence over formal marriage.

Across India and the US, more than 29% of revenue comes from consultations related to relationships and marriage, showing that personal relationships are a universal priority.

In India, career and business-related questions account for nearly 18% of all consultations, underscoring the continued importance of professional growth and job stability. Among US users, career-related consultations represent only 22%, while financial planning and investment questions are more prominent, indicating a stronger emphasis on wealth management and long-term financial decisions.

Users in both regions continue to rely on traditional Vedic astrology practices, such as kundli analysis and planetary transits, increasingly accessed through digital platforms.

“Even in a fast-moving digital world, people often turn to systems they trust when navigating uncertainty. Technology is simply enabling those traditional conversations to happen instantly, regardless of where someone lives,” said Puneet Gupta, Founder and CEO, Astrotalk.

Astrotalk attributes the growth in global consultations to international payment support, multilingual consultations, and astrologer availability across time zones, making astrology services accessible on demand worldwide.