• Onboards “Bummer”, “SILK ZONE”, “Pink Tribe”, “Imsa Moda”, “Else & What” to power India’s summer wardrobes
  • New Summer collections from The Indian Garage, Highlander, Locomotive, Freehand, and Tokyo Talkies

Mumbai : Value e-commerce marketplace, Snapdeal, has expanded its fashion portfolio for the summer season with the onboarding of a new set of popular new-age brands and labels across men’s and women’s categories.

The platform’s summer drop features a strong line-up of new-age labels including Bummer, SILK ZONE, Pink Tribe, Imsa Moda, and Else & What, alongside refreshed seasonal collections from The Indian Garage, Highlander, Locomotive, Freehand, and Tokyo Talkies.

This summer, fashion is all about easy silhouettes, global influences, and breathable comfort, without the premium price tag. From Korean-inspired fits and crochet textures to resort-ready prints and relaxed tailoring, Snapdeal is bringing trend-first fashion into everyday wardrobes across India.

For men, the season is defined by relaxed, expressive styling. Cuban collar shirts, tropical prints, and linen co-ord sets are driving a strong resort aesthetic, while anime T-shirts, oversized fits, and baggy cargo trousers continue to reflect the growing influence of streetwear. Korean pants, Gurkha trousers, and relaxed denim silhouettes redefine everyday dressing. Comfort-led staples such as cargo shorts and printed boxers complete the summer wardrobe.

In women’s western wear, silhouettes are becoming more fluid and playful. Puff sleeve dresses, A-line cuts, tunic styles, and shirt dresses dominate the season, complemented by floral prints, stripes, and asymmetric designs. Wide-leg trousers, straight fits, and printed pull-ons bring comfort to the forefront, while oversized shirts, longline tops, and ruffle details add a relaxed, layered aesthetic. Denim skirts, night suits, and athleisure staples continue to see strong adoption as everyday essentials.

Women’s ethnic wear is evolving towards lighter, more versatile styles suited for both everyday and occasion wear. Organza sarees and pastel hues define soft occasion dressing, while floral kurta sets, straight-cut silhouettes, and short kurtis cater to daily wear. Modern elements such as indie blouses are gaining popularity, alongside lighter Anarkali sets that balance festive appeal with summer comfort.

“Customers across Bharat are actively seeking the latest trends, from global silhouettes to fast-evolving styles, and Snapdeal is making these accessible at price points that work for everyday wardrobes.” said Achint Setia, CEO of Snapdeal.

Snapdeal’s summer collection reflects a clear shift in how India shops fashion. It is no longer just about shopping whatever is available at lowest price points, it is about access to trends. By bringing together emerging brands and labels from thousands of MSMEs, trend-forward assortments, and value pricing, Snapdeal is enabling millions of shoppers to stay current, expressive, and fashion-forward without compromise.

The new summer collection is now live on Snapdeal and available for delivery across the country.