New Delhi: India’s breakfast table is undergoing quite a shift and Quaker® is moving with it. As consumers become more mindful of what they eat, prioritizing protein, fibre and clearer nutritional choices, Quaker®, the world’s No.1 oats brand1, is stepping up with a refresh that brings these benefits to the forefront, helping consumers make quicker, smarter breakfast decisions.

The shift is rooted in a sharp understanding of how Indian consumers are evolving. According to a Mintel report2, protein (44%) and fibre (25-27%) have emerged as key drivers in health-focused purchase decisions. A growing appetite for both high-protein and high-fibre options – particularly among younger consumers – points to a generation that is more informed, more intentional, and more discerning about the brands they choose.

Quaker® has always stood for trusted nutrition, with protein and fibre inherently part of its offering. With this refresh, the brand is bringing these benefits to the forefront to simplify everyday nutrition choices for consumers. The refresh reimagines the brand experience by highlighting 12g of natural protein3 and 33% fibre4 across consumer touchpoints, spanning communication, packaging changes, content, and engagement. The move signals Quaker’s® intent to go beyond being a breakfast staple and become a meaningful nutrition brand for modern India.

Sharing her thoughts, Saakshi Verma Menon, Chief Marketing Officer – Foods, PepsiCo India, said, “At PepsiCo, innovation starts with a deep understanding of our consumers and the choices they make every day. As Indian consumers become more intentional about nutrition, our focus is on building a portfolio that is not only relevant to their evolving lifestyles but also delivers the taste and trust they expect from us. The Quaker® refresh is a strong reflection of this approach – backed by strong R&D and consumer insight, bringing nutrition-led choices to the forefront in ways that are simple, accessible, and enjoyable. Protein and fibre are the go-to breakfast ingredients and, Quaker® is strengthening its role in the breakfast category by making balanced nutrition easier to understand, choose, and adopt every day.”

Sriram Iyer, Marketing Director – Quaker®, PepsiCo India, added, “For over 145 years, Quaker® has stood for trusted, wholesome nutrition, evolving with the changing needs of consumers. Today, the challenge isn’t access to information, it’s navigating it. The food space has never been more cluttered, and consumers are being pulled in too many directions by competing claims and conflicting advice. That’s exactly where Quaker® steps in. This refresh is about bringing our legacy of trust to the forefront with a sharper, clearer focus on what genuinely powers better mornings with balanced natural protein and fibre. Our aim is to shift breakfast from a routine habit to a more informed, purposeful start to the day. Bringing this to life, our latest campaign simplifies the protein versus fibre conversation, using a relatable TVC to cut through the noise and reinforce Quaker® as a clear, credible choice for balanced nutrition.”