The celebration featured 100 unique preparations of poha and brought together over 1,000 people for a simultaneous poha-eating gathering, earning recognition in the Golden Book of World Records.

India : AWL Agri Business Limited, one of India’s leading food and FMCG companies, celebrated World Poha Day through its flagship brand, Fortune, with a large-scale community event showcasing Fortune Poha at The Hub in Indore. The celebration featured a record-setting display of 100 varieties of poha prepared using Fortune Poha and included an ambitious attempt to set another record by serving Fortune Poha to more than 1,000 people at a time. The event brought together residents and food enthusiasts to honour one of the most cherished breakfast staples in the country, while spotlighting Indore’s unique identity as the ‘Poha Capital’ of India.

The showcase of 100 varieties of poha demonstrated the versatility, regional diversity and cultural significance of the iconic dish. Alongside this, Fortune organised one of the largest poha-eating gatherings in the country, with over 1,000 people coming together to enjoy Fortune Poha simultaneously as part of a record-setting attempt. The initiative culminated in a successful entry into the Golden Book of World Records, marking a unique milestone in the celebration of India’s culinary heritage.

Commenting on the achievement, Mr. Mukesh Mishra, Joint President, Sales & Marketing, AWL Agri Business Limited, said, “Poha is more than just a breakfast dish—it is a cherished part of India’s culinary culture. As a leading packaged poha brand, we are committed to elevating its prominence while ensuring the highest standards of quality and hygiene in a market that is still largely unorganized. ‘World Poha Day’ is a fitting occasion to celebrate the traditions and communities built around poha, and Indore is the ideal city to host this unique celebration.”

The largest poha-eating gathering, led by renowned Indori chef Raju Bhaiya of Utsha, was brought to life through an integrated digital and on-ground campaign. The event saw enthusiastic participation from residents, food enthusiasts and members of the local community, with more than 1,000 people coming together to savour Fortune Poha simultaneously as part of the record-setting celebration. The event brought together traditional flavours and innovative preparations, highlighting how the staple continues to evolve while remaining an integral part of everyday meals across Indian homes.

Interactive activities, including Zumba and games including #FortuneWorldPohaDay online contest, enhanced participation, supported by strong pre-event visibility through restaurant screens and LED branding at The Hub.

The record-breaking celebration of poha reflects AWL Agri Business Limited’s commitment to highlight India’s diverse food traditions while strengthening consumer engagement around trusted kitchen staples. Through Fortune, the company remains focused on making trusted staples accessible to consumers across the country and fostering a greater appreciation of India’s rich culinary heritage.