• The micro-drama series expands Mountain Dew®’s star-led adventure stories to friendship-first storytelling.
  • Alongside the first film, a contest video featuring brand ambassador Hrithik Roshan invites viewers to spot hidden Mountain Dew® marked as “MD” marks embedded throughout the film for a chance to meet him.*

(Link to the video: https://www.instagram.com/p/DasoYTEiVrF/)

National : Mountain Dew®, the iconic beverage brand synonymous with sense of courage and adventure, has unveiled Mountain Dew® Adda Stories — a new storytelling platform that brings together friendship, micro-drama storytelling and anime-inspired visuals to celebrate the adventures that begin at the Mountain Dew® Adda. The campaign launches with its first film, along with a contest video featuring brand ambassador Hrithik Roshan, who invites viewers to spot hidden Mountain Dew® marked as “MD” in the film for a chance* to meet him.

Every unforgettable story has a starting point. For today’s young India, that starting point is often the Adda — where friends meet, plans get made, and someone inevitably says, “Yaar, ek kaam karte hain.” Mountain Dew® Adda Stories taps into this familiar youth reality, turning everyday hangouts, spontaneous conversations and shared dares into larger-than-life stories of courage and adventure.

With Mountain Dew® Adda Stories, the brand brings its iconic belief of ‘Darr Ke Aage Jeet Hai’ into a fresh, digital-first storytelling format. Moving beyond traditional depictions of adventure, the campaign shifts the spotlight to the moments before the dare — the banter, the bold idea, the group of friends, and the shared dream that turns a casual plan into an unforgettable experience.

The first film follows a group of friends as they relive a daring cave expedition that begins with a conversation at a Mountain Dew® Adda. As the story builds, the film moves from live action into handcrafted, anime-inspired animation, created without the use of AI, bringing the adventure to life with a visual style that feels expressive, bold and deeply relevant to a generation fluent in anime, gaming and visual storytelling. The film then returns to the Adda, where every adventure becomes a story to be told, retold and remembered with friends.

Adding an interactive layer to the launch, Hrithik Roshan features in a contest video that challenges fans to watch the film closely and find the hidden Mountain Dew® marked as “MD” placed across the story. Viewers who correctly spot all the marks stand a chance* to meet Hrithik Roshan, making the viewing experience as exciting and engaging as the adventure itself.

Commenting on the launch, Akankshaa Dalal, Category Head, Mountain Dew®, PepsiCo India, said, “Mountain Dew has always celebrated the spirit of courage and the belief that ‘Darr Ke Aage Jeet Hai.’ With Mountain Dew Adda Stories, we are refreshing the way this philosophy comes alive for today’s youth. The campaign moves the spotlight to friendships, genuine conversations and the everyday spaces where daring ideas are born. By blending authentic stories with handcrafted animated visuals, we are creating a storytelling platform that is culturally relevant, entertaining and true to the fearless spirit of Mountain Dew.”

Speaking on the campaign and contest, Hrithik Roshan, Brand Ambassador, Mountain Dew India, said, “Mountain Dew’s new campaign weaves digital storytelling and real-world community experiences through the Mountain Dew Adda Stories. The initiative aims to foster the spirit of friendship while engaging viewers with a challenge resonating with the ‘Darr Ke Aage Jeet Hai’ motto. I’m looking forward to this movement coming alive and interacting with the winners.”

Vikram Pandey Chief Creative Officer- Leo, South Asia said, “Every time you face fear, you walk away with a legendary story. That’s the vibe of Mountain Dew Adda, a space where friends link up to hype each other’s wildest adventures. By blending live action with stylized animation, we’ve created a visual format that feels just as epic and larger-than-life as the stories themselves. This is more than a campaign; it’s an invitation for the community to co-create and truly live the ‘Darr ke Aage Jeet Hai’ philosophy.”

With Mountain Dew® Adda Stories, the brand turns the Adda into a launchpad for stories that travel from everyday banter to unforgettable adventure. It is a space where friendships sharpen courage, spontaneous plans become shared legends, and the spirit of Darr Ke Aage Jeet Hai finds a new expression. Because sometimes, the most epic journeys don’t begin at the edge of a cliff or on top of a mountain. They begin with friends, a bottle of Mountain Dew®, and one irresistible line: “Yaar, ek kaam karte hain.”