Inaugurates its new headquarters in Gurugram, marking a new phase of expansion in the country

Mumbai: Hisense, a global consumer electronics and home appliances company, has opened its first Product Experience Centre in India and its new headquarters at AIPL Masterpiece, Gurugram. The centre brings together Hisense products across televisions, air conditioners, washing machines, refrigerators and other home appliances, along with Toshiba televisions, offering a consolidated view of the brands’ current and upcoming award-winning product portfolio in India.

The centre showcases Hisense’s latest television technologies, including its RGB MiniLED TVs, Laser TV, alongside its Intelli Cool Pro series air conditioners and recently launched top-load and semi-automatic washing machines. The store will also have Hisense flagship UX RGB MiniLED series in 100-inch and 116-inch models, as well as Toshiba’s 85ZXSP 85-inch TV, in display. The upcoming portfolio on display will also include smart screen and double-door refrigerators, Triple drum X-Zone Master and front-load washing machines, Hisense Heating, Ventilation and Air Conditioning (HVAC), dishwashers, and small domestic appliances such as microwave ovens and air fryers. These products will be introduced in India in phases at regular intervals.

Commenting on the launch, Pankaj Rana, CEO, Hisense India, said, “The opening of our first Product Experience Centre in India marks an important milestone in our journey in the country. We are expanding beyond televisions to build a full-fledged multi-category consumer appliances brand, supported by a wider retail presence, a growing product portfolio and increasing localisation. The centre brings our Hisense and Toshiba TV portfolios together and gives our partners and stakeholders an opportunity to experience the products we have in the market today and those planned for India in the coming months. As we expand, our focus will remain on bringing relevant products and technology to Indian consumers while building a strong and long-term presence in the market.”

The Experience Centre comes as Hisense India continues to expand its offline presence across the country through leading retail partners including myG, Nandilath, Reliance Digital, Sonovision, Khosla Electronics, Patra Electronics, Sathya Agencies and Great Eastern Retail, alongside its established presence across leading online platforms such as Amazon and Flipkart. Offline channels are expected to contribute nearly 70% of the company’s business this year, highlighting the growing importance of physical retail in Hisense India’s growth strategy. The company is targeting growth from US$100 million to US$150 million by CY26, with sales expected to receive further momentum from the upcoming festive season.

The company has also strengthened its commitment to local manufacturing with the launch of its first manufacturing facility in Sri City, Andhra Pradesh, which is currently manufacturing washing machines and air conditioners. Hisense India will continue to focus on local manufacturing, product localisation and developing products tailored to the needs of Indian consumers as it expands its presence in the country.