~ Officer’s Choice Blue to be locally produced in Malaysia through an asset-light co-bottling model, strengthening ABD’s export-led international growth agenda ~

Mumbai: Allied Blenders and Distillers Limited (ABD), one of India’s leading spirits companies and the country’s largest exporter by volume, today announced its strategic expansion into Malaysia through local production of Officer’s Choice Blue. The initiative marks ABD’s first overseas local production arrangement and supports the company’s broader global ambition to deepen its presence across international markets through disciplined, asset-light growth models.

ABD currently exports to 39 international markets and has expanded its global reach by over 2x in last 2 years. Malaysia adds to ABD’s expanding international footprint, which already spans key markets across the GCC, Africa, North America, Europe, Southeast Asia and other regions. The spirits segment in Malaysia is expected to grow in mid-teens in the coming years.

Under the co-bottling arrangement, ABD will produce and distribute Officer’s Choice Blue in Malaysia with an established local partner. The product will be offered in 750ml, 180ml and 90ml variants to address diverse consumer occasions and price points. The company intends to evaluate the phased introduction of additional brands under this framework over time, in line with market response and route-to-market readiness. ABD will continue to evaluate similar asset-light local production partnerships across select international markets, based on market opportunities and strategic fit.

The Malaysia initiative is aligned with ABD’s international strategy of maintaining leadership in core export markets, expanding distribution in Africa, building presence in Southeast Asia. The model enables faster market participation with limited capital deployment, while ABD continues to retain control over raw materials, packaging inputs, quality standards and brand stewardship.

Commenting on the expansion, Amar Sinha, Managing Director, ABD, said: “ABD’s international business is being built on a disciplined, asset-light model that combines market expansion with capital efficiency. Local production in Malaysia is an important milestone in this journey. Officer’s Choice Blue offers a compelling proposition for consumers, while local manufacturing enhances our ability to serve the market with greater agility and efficiency. We will continue to strengthen our export footprint, deepen distribution in priority  international markets and scale our portfolio in a measured, profitable manner.”