Anime-inspired vehicle displays and interactive experiences captivate over 50,000 anime enthusiasts

Mumbai: Toyota Kirloskar Motor (TKM), in partnership with Animation Express, successfully concluded the Mumbai edition of Anime India 2026, held from August 28-30 at the NESCO Exhibition Centre, Mumbai. The three-day event brought together over 45,000 anime enthusiasts, gamers, cosplayers, creators and pop-culture fans, serving as a unique platform for TKM to engage with Gen Z and young millennial audiences through culturally relevant experiences, while further strengthening brand affinity.

At Anime India 2026 Mumbai, TKM showcased the Urban Cruiser Hyryder, Toyota Glanza and Urban Cruiser Taisor featuring specially designed ‘Attack on Titan’ inspired wraps, making them one of the standout attractions at the event. The flagship Toyota booth also hosted multiple engagement activities, including a spin-the-wheel, stamp rally and quiz competition, creating an immersive on-ground experience for attendees.

Recognized as one of India’s leading anime conventions, Anime India has attracted over 1 lakh Gen Z attendees across its last three editions. The platform celebrates licensed anime, manga, gaming and Japanese popular culture, bringing together fans, cosplayers, creators and international industry participants from across the country. Through such initiatives, Toyota Kirloskar Motor continues to explore relevant engagement platforms to connect with evolving customer communities and younger audiences across India.

The Mumbai edition featured international guests including Hayato Date, the legendary director of Naruto, ASCA, known for theme songs from Sword Art Online and Fate/Apocrypha, Luna Gaomi, Yura Akari and J-Pop duo Mofmofmo. The event also offered dedicated zones inspired by Demon Slayer, Naruto, Jujutsu Kaisen and Doraemon, alongside a Pokémon Champions booth, Japanese cultural experiences, cosplay and anime competitions with over 100 exhibitors, delivering larger than life, pop-culture experience for fans.