• The Bank customers will get exclusive cashback offers and race-day benefits, including priority check-in, dedicated access lanes, exclusive event privileges, and curated on-ground experiences.

Bengaluru: Building on the momentum of its association with HYROX Mumbai (2026), IndusInd Bank has expanded its partnership with HYROX India, spanning across multiple cities including Ahmedabad, Bengaluru, and Noida. Through the expanded partnership, the Bank aims to strengthen its connect with a growing community of fitness enthusiasts and experience-seeking consumers, while offering customers exclusive cashback offers and race-day benefits, including priority check-in, dedicated access lanes, exclusive event privileges, and curated on-ground experiences.

Speaking on the partnership, Sheran Mehra, Chief Marketing Officer, IndusInd Bank, said, “HYROX gives IndusInd Bank an opportunity to engage with a generation that values aspiration, perseverance and continuous progress. Its appeal extends beyond fitness, reflecting a mindset of challenging limits and pursuing personal growth – qualities that resonate strongly with our brand. This partnership is therefore more than a sports association; it is a strategic platform to deepen relevance, create distinctive experiences and become part of the lives of consumers who are always striving for what’s next.”

Deepak Raj, Country Head, HYROX India, while commenting on this association, said, “HYROX is built on ambition, the drive to achieve more. IndusInd Bank shares that same spirit, helping customers work towards their goals every day. We are pleased to have them as a long-term banking partner in India as we bring HYROX to more cities like Gujarat, Noida, this season.

HYROX combines both running and functional workout stations, where participants run 1km, followed by 1 functional workout station, repeated eight times. This HYROX race format remains consistent across the globe, enabling global leaderboards and a cumulative World Championships at the end of each race season.

Accommodating both professional athletes and everyday fitness enthusiasts looking to take their training to the next level, HYROX is for everybody, with this season expected to engage more than 1.5 million participants in over 123 events globally.