Home Interviews Parth Chhajer - Head of Sales, Marketing & Product Design at Arihant Superstructures Ltd

Parth Chhajer - Head of Sales, Marketing & Product Design at Arihant Superstructures Ltd

by Surendra Sharma - Apr 13, 2020
Parth Chhajer -  Head of Sales, Marketing & Product Design at Arihant Superstructures Ltd, Interview, KonexioNetwork.com

Key Values are our Major focus Points at Arihant like: VRST Value of Money, Relationship, Satisfaction & Transparency, also we work on the Policies like No Lock-in, No transfer Charges, Quality of Construction etc. 

Parth Chhajer is a Young Dynamic Sales, Marketing & Product Design head at Arihant Superstructures Ltd. He had done his graduation from The Pennsylvania State University. He completed his studies in B.S. Economics with a Minor in Business. He has had small stints at HDFC RED, Deloitte, Equirus Capital & CLSA learning about various sectors before joining ASL.

Arihant Superstructures Ltd is the oldest & leading Real Estate developer with projects in Navi Mumbai – MMR & Jodhpur, Rajasthan. The Group has delivered more than 50 projects in the past 25 years to 9000+ customers spreading over 7.5 million sq. ft. of saleable area. ASL is currently working on building 13,500+ homes with a saleable area of 13.5 million sq. ft. The Company's operation covers all aspects of real estate development, from the identification and acquisition of land, planning, execution, construction and marketing of projects. ASL has played a major role in transforming the skyline of Navi Mumbai with an epitome of verve. With an uncompromising attitude in terms of quality control procedures, checks at all levels from building materials and construction methodologies to quality of skilled manpower, ASL has consistently created a benchmark in the Real Estate industry. 

Further we had discussion in regards to growth and new developments at Arihant Superstructures:

Can you tell us more about Arihant Superstructures? 

ASL is one of the most Reputed Developers in the Real Estate Sector in Mumbai-MMR & Jodhpur, Rajasthan. We acquire projects according to the population matrix in each micro-market which helps us provide a range of products in various prices. Arihant has always focused on providing quality construction with an eye to improve & provide latest technology to all its homebuyers. We have a policy of No-Lockin Period, No Transfer Charges, No Escalation so that we don’t burden the clients. The Key attributes to our business are Transparency, Relationship, Satisfaction and Value for Money. 

How was the response of home buyer’s for Arihant projects over the last couple of years? 

We have seen a positive response from the homebuyers. Affordable housing has seen better movement wherein the location, quality & price are the key parameters for a customer. 

Is their more preference for ready possessions property or under development? 

Both do well in today’s market and have their own offerings. Homebuyers look at their funding & delivery timeline while selecting their products. For our Company, we have seen more sales in the Under-Construction development especially due to New Launches. In the last 1 year, we have been able to reduce our Ready Possession inventory to a larger extent. 

What is the percentage of ready to move in inventory for Arihant across the Projects?

Our approach has been to sell as much and not be speculative. As on 31 December, 2019 our Ready to Move in Inventory Unsold Inventory is at around 470 Units out of a total 6200 Units approximately that are Under-Construction & Ready Possession across MMR & Jodhpur. These numbers will vary from Quarter to Quarter as we consistently deliver 900-1000 Units on a yearly basis. Our intent will always be to sell & move onto a new project. 

Due to Lockdown our projects may have also come to standstill. How are we taking care of labourers working at our site?

We participate in CSR activities on a regular basis. We always try to add value in the vicinities nearby to our Projects by way of doing Welfare Programs for Children, constructing schools, providing education funds for poor children and facilities to handicapped. We have also done plantation of several trees to better the environment. Recently we did a CSR Campaign wherein we have donated Food Grains to 1200 labourers which will suffice each for having 3 meals per day for 30 days at all our sites. 

Do you foresee a spurt in demand for property once things go back to normal?

We could see a marginal increase in prices as the cost for the ancillary industries of Real Estate will go up. Due to this COVID-19, we will see an initial slowdown as markets will take 3 months to resume normalcy. Even the Interest Burden & Administration Cost which have not stopped during the ‘Lockdown’ will hit all developers. The markets shall come back to normal behavior from the beginning of the festive season onwards. A positive sign is that our projects are located in Developing localities wherein there are more open spaces with low density.