Home Interviews Manish Dedhia - MD of Mitsu Chem Plast

Manish Dedhia - MD of Mitsu Chem Plast

by Surendra Sharma - Apr 06, 2020
Manish Dedhia  - MD of Mitsu Chem Plast, Interview, KonexioNetwork.com

. “Mitsu is known as the Best Brand in Plastic industry”, says Manish Dedhia. Our Company ensure high Quality plastic is delivered to the Industry

Manish Dedhia an energetic & dynamic MD of Mitsu Chem Plast Limited had successfully implemented & supervised many projects in Mitsu which include the recent 35 cr. capex at Khalapur. 

Mitsu is specialized in Plastic Moulding Products .The Company has 3 plants with a total capacity of 19200MTPA and 4 segments Hospital Furniture, Infrastructure Furniture, Automotive furniture, moulded furniture.

The company has more than 500 SKU’s and caters more than 30 plus fortune 500 customers in India, which include Godrej Industries, Castrol, Cipla, Parle, Aditya Birla, Tata Group and many more.  

In the year 2018-19 company had reported topline of around Rs. 125 cr and Net Profit of 3.66cr. Whereas the sales from the last 5 years is growing by average of 7% and the net profit is growing by 41%.

In an Interaction with Surendra Sharma, Editor, KonexioNetwork.com Manish Dedhia, MD of Mitsu Chem Plast Ltd, said, “The Plastic Industry in India is growing by 8-10% also the per capita  consumption of plastic in country is as low as 11.00 KG where as in USA it is 104.00 KG, while Brazil is at 32 KG and China is at 38KG so the industry growth potential is tremendous.” 

Further they had discussion in regards to growth and new developments…

1. What does the company manufactures. Where are the manufacturing unit? 

We are a manufacture of Blow Moulded & Injection Moulded Platics Articles Company, engaged in the business of manufacturing and marketing of technically driven innovative products catering to growing industry segments like, Industrial Packaging Solutions, Lifestyle Products, Automotive Components, Healthcare Products, Hospital Furniture parts, Infrastructure related products & Emergency Handling Solutions with an in-house testing and quality control systems and machines.

Currently company operates in three units. There are 2 units in Tarapur which manufactures various  moulded products and other one is in Khalapur, Maharashtra.

2. What has been the experience for Mitsu as an emerging SME to Mid size company.
Our journey started in the year 1990 with a manufacturing unit of a plot area of 10,000 sq. ft. with two (2) machine. From striving-to-survive conditions to rebounding back by making the most of government initiatives like ‘Make in India’ and seizing opportunities, we have now enlarged our wings upto three (3) manufacturing units with a Built up size of a total 1,34,000 sq. ft. and fifty five (55) machines.  Started with 25 employees, we now record an employment generation of 600 plus.

3. Raw material prices are crude related & volatile, how do u manage the cost volatility.

 Raw Material Prices are Crude and International Market related and Yes it Volatiles , But we See Opportunity in the same , Our Manufacturing units are strategically located where the raw materials are easily available and deliverable. Thus, procurement of raw materials is less time consuming and comparatively cheaper due to savings on time and freight when Prices are downward . With negotiating skills of our well experienced staff, we save on the cost of raw materials. We also gain benefits out of the MOUs entered into with certain companies for supply of raw material and further by availing their schemes by purchasing more raw material at a cheaper rate having the benefit of good storage facilities in our manufacturing unit at the Time Of price Going Upward .

4. What growth do you see in the overall plastic industry, especially in our product segment.

World average of Plastic Per capita consumption  is 28 kg Against Current Per capita is 11 kg in India, shows it self-Growth Potential in Segments viz. Packaging, Furniture, Automotive, healthcare etc. The Company currently works into above segment 

5. Where do you see Mitsu 5 years down the line. Kindly elaborate?

We are targeting the PAT of around Rs. 50 Cr in next 5 years, we are more focus on Improving the bottomline, with New Products and Improved Margins in products.