~ Introducing Hum Skin Ki Suno , Tum Dil Ki Suno ' Campaign Launch , Empowering People With Sensitive Skin ~
~ Unveiling of new product line ' Cetaphil Optimal Hydration Range ~
India : Cetaphil , the #1 brand recommended by dermatologists for sensitive skin The company organizes the second annual edition of ' Skin Awareness Month ( SAM) ' . Aligned with the brand campaign ' Hum Skin Ki Suno , Tum Dil Ki Suno ' , the global initiative aims to provide accessible resources to educate and empower its customers to do the things they love without uncertainty . The campaign concept of ' Confidence starts with healthy skin ' is in line with the brand's endorsement. The digital film is available live on all social media platforms and TVCs including OTT platforms.
According to research , sensitive skin problems are common and more than 1 in 3 people are affected by the problem. Cetaphil's commitment to developing innovative , science-backed products over the past 75 years underpins the creation and the brand is recommended by sensitive skin experts. In line with the brand's principles , Cetaphil offers lightweight and intense Hydration) launched its new product range ' Cetaphil ' Optimal Hydration ' .
Says Raghavendra Sadashiv, managing director of Cetaphil in India , " SAM to create awareness among consumers. " We are happy to launch an important initiative : Skin Awareness Month . Our vision through Cetaphil's science-based technology is to help them identify skin problems by providing products that provide solutions. A month-long campaign to educate and resource our sensitive skin community , which enables consumers to tailor skin care routines to their specific needs . Maintenance work is fun , it's special! "
Galderma 's flagship brands Cetaphil ® and Biluma The on-ground event was organized by renowned dermatologists , bloggers and influencers to share knowledge and insights on the science of sensitive skin . Experts discuss the unique skin concerns consumers face, how confidence starts with the skin. Next up was an enlightening topic on the skin's circadian rhythm and hyperpigmentation , how to adopt a minimal skin care routine to help maintain healthy and confident features. Galderma partnered with social influencers to create awareness about the initiative . Through this, the youth will be empowered to follow a healthy skin routine and live life with confidence.
Cetaphil will implement a month-long pledge to educate and engage across markets based on skin concerns, helping consumers understand , identify , protect and care for sensitive skin. Consumers will be offered a hands-on experience of Cetaphil products with accompanying informative videos , an approach specially designed with sensitive skin concerns in mind. Allowing consumers to focus on what they love most without the stress of skin care.