- Millions of Google Pay users can earn up to INR 30 by purchasing Lay's, Kurkure, and Doritos
- The offer allows users to enjoy their favourite snacks while earning cashback on their Google Pay transactions, making snacking even more rewarding
New Delhi: PepsiCo India has unveiled a brand activation on Google Pay, India, featuring some of their most beloved snack brands, and introducing an exciting and rewarding experience for all Google Pay users. Ringing in the festive season, users can now enjoy up to INR 20 and INR 30 cashback on the purchase of Lay's, Kurkure, and Doritos packs priced at INR 20 and INR 30, respectively.
As the festive season brings joy, the company of snacks adds an extra layer of delight to these moments. This period sees a significant uptick in the demand for packaged snacks, contributing to an overall increase in snack consumption. Furthermore, this snack purchase experience is heightened when it offers direct financial benefits. Recent industry reports underline a trend that shoppers prefer rewards seamlessly integrated into their shopping experience, with discounts automatically applied at checkout. Cashbacks align perfectly with consumers' yearning for instant gratification, providing a satisfying sense of reward for their purchases.
In line with these trends, PepsiCo India, in collaboration with Google Pay has introduced a cashback offer on the purchase of Lay’s, Kurkure and Doritos. To avail the benefit, users can simply find the promo code inside the pack and redeem it on the Google Pay App. Once the code is claimed, users can enjoy cashback of up to INR 20 and INR 30 (on purchase of packs with INR 20 and INR 30, respectively). Each participating user has the opportunity to redeem the offer up to three times, ensuring more joy and rewards during this festive season.
Sharing her excitement on the partnership with Google Pay, Saumya Rathor, Category Lead – Potato Chips, PepsiCo India, expressed, "Festive moments are synonymous with joy and celebration, and we firmly believe that snacks can make these occasions even more memorable. Aimed at elevating the snacking experience for our valued consumers this season, we are excited to announce our partnership with Google Pay. Through this collaboration, consumers can earn cashbacks on their beloved PepsiCo products, adding an extra layer of delight to the festive spirit. We are confident that this will be a win-win for both PepsiCo and Google Pay, and hope that everyone enjoys a joy-filled season.”