~ Conceptualised by 22feet Tribal Worldwide, the campaign aims to make BGMI more accessible and inclusive
Bengaluru: Highlighting the accessibility of BATLLEGROUNDS MOBILE INDIA (BGMI), for gamers across the country, KRAFTON India has launched the fun and engaging "Anyone Se Everyone Tak" campaign.
The campaign conceptualised 22feet Tribal Worldwide showcases how BGMI is more than just a game and any player, regardless of their skill level, can experience the fun and thrilling moments. By showcasing the joy and excitement that comes with every match, the campaign aims to demonstrate that BGMI has something for everyone, creating an engaging and inclusive experience.
The film unfolds a series of relatable, everyday situations where people find themselves struggling or failing at a task. Each scene is paired with a humorous yet dead pan voice-over, highlighting the fact that real life often demands complex skills and expertise. However, the twisted end highlights that BGMI as a game can be enjoyed by anyone and everyone.
Srinjoy Das, Associate Director and Lead - Marketing, KRAFTON India said, “BGMI has evolved into a massive platform of game modes with incredible variety so the barriers to entry for new players are super low. Irrespective of skill levels, anyone can drop in and have a great time. Literally anyone. And we are glad DDB took the word 'literally', literally and created a very comic manifestation that anyone and everyone can drop into the game for some fun. The result is amazing community love and great conversations from folks who watched the ad on all platforms"
The campaign appeals to a larger audience and aims to foster a community where players of all levels feel welcome and valued.