Home News ASTROL INDIA LAUNCHES FOURTH EDITION OF SUPER MECHANIC CONTEST

ASTROL INDIA LAUNCHES FOURTH EDITION OF SUPER MECHANIC CONTEST

by Our Corresspondent - Oct 14, 2021
ASTROL INDIA LAUNCHES FOURTH EDITION OF SUPER MECHANIC CONTEST, News, KonexioNetwork.com

Mumbai  – Castrol, India’s leading lubricant company, has launched the fourth edition of the country’s largest and most awaited mechanic skilling initiative, the Castrol Super Mechanic Contest (SMC). Launched in 2017, this highly successful initiative provides a holistic platform for India’s car and bike mechanics to hone their skills, demonstrate their talent, and earn national recognition. This year’s contest theme of #SeekhengeJeetengeBadhenge salutes the passion and the spirit of mechanics who keep India moving and will provide them an opportunity to upskill themselves with new technological advancements in the automotive sector. Participating mechanics will test their skills with other mechanics across the country to emerge as the 2021 Castrol Super Mechanic. 

Amidst the ongoing pandemic, the Super Mechanic Contest 2021 will leverage both physical and digital mediums to expand its reach across India’s mechanic community and enable maximum participation. It will aim to bring over 100,000 mechanics onboard for the contest. Registrations for the contest will be conducted through an Interactive Voice Response (IVR) round, as well as a dedicated web portal, with 9 available language options – English, Hindi, Bengali, Telegu, Kannada, Gujarati, Marathi, Malayalam, and Tamil. Castrol will partner with the TV9 network to co-create and promote the Super Mechanic Contest 2021, which will be hosted by popular GEC actor Ravi Dubey, who has been the face of the contest since its launch in 2017.
 
This year’s contest will feature a range of exciting new digital tools that will make participation across phases more interactive and personalized. These will include daily auto content that engages participants by providing information around the contest, tips to crack successive rounds and master the fastest finger first, and potential rewards & recognition that winners will receive. Besides this, SMC 2021 will also include a mobile game to enable participating mechanics to master various assignments and challenges. External experts and previous Super Mechanic Contest winners will also conduct a series of live masterclasses with the participants to help them sharpen their skills.