~ Magnum’s first new flavour and new campaign in 8 years brings ultimate indulgence for India’s premium ice cream lovers ~
National: Magnum, the iconic ice cream brand synonymous with luxury and the finest Belgian chocolate, has introduced Magnum Pistachio, a bold new flavour after eight long years. The exquisite new offering unites Magnum’s signature crack with the richness of pistachios, making it the ultimate treat for pleasure seekers. That’s not all! It perfectly balances creaminess and nuttiness for lovers of the Dubai Chocolate trend that is breaking the internet.
Bringing this vision of indulgence to life, Magnum reunites with Bollywood’s ultimate style icon, Kareena Kapoor Khan, to craft an experience that goes beyond just taste—it’s a celebration of pleasure in its purest form. The new campaign seamlessly blends luxury, fashion, and indulgence, with Kareena embodying the essence of Magnum’s signature sophistication. From the first satisfying crack of Belgian chocolate to the velvety richness of pistachio, the collaboration redefines luxury, inviting pleasure seekers to immerse themselves in a world where every bite is an exquisite moment of pure delight.
Adding to the excitement, Kareena Kapoor Khan, Brand Ambassador for Magnum said, " This year marks 10 years of devouring my favourite Magnum ice creams, one irresistible flavour at a time! I have had a great association with the brand and Magnum is everything I love and always a temptation worth giving into. I’m so happy to launch Magnum’s latest creation – the all-new Magnum Pistachio! Rich, pistachio ice cream wrapped in thick Belgian chocolate and roasted pistachios – pure bliss! So, step inside my #PleasureStudio and have a taste. I hope you love it as much as I do.”
Toloy Tanridagli, Head of Ice Cream Business, HUL, added, "With Magnum Pistachio, we are bringing an ingredient that defines luxury and one of the most trending flavours globally to Indian consumers. Magnum has always been lauded for its expertise in chocolate crafting and sophisticated ice cream credentials, and we are committed to bringing this to India. The premium ice cream market in India is growing steadily, with consumers seeking indulgent and unique experiences. We aim to tap into this market with an exciting line-up in 2025, starting with the biggest – Magnum Pistachio. With the expansion of our portfolio, we remain committed to offering moments of pure pleasure through our innovative new launches."
Vishal Bagade, Executive Creative Director, Lowe Lintas, further added, "Launching Magnum Pistachio was a big responsibility which we at Lowe Lintas were more than happy to fulfill. Our aim was to evoke luxury and pleasure through storytelling, which was an enjoyable ride given the fact that industry giants like Kareena Kapoor Khan and Bob (Shashanka Chaturvedi) were involved. We ended up creating ‘Pleasure Studio’, which is not just an ad but an ode to indulgence.”
With its irresistible taste and silk-like creamy texture, Magnum Pistachio is set to be the year's most sought-after ice cream indulgence. Get ready to savour ultimate luxury with every bite, because as Magnum says, a day without pleasure is a day lost!