Mumbai :It was a perfect wintery morning, with just the right amount of sunshine. Against this backdrop a niche group of artists, gathered with their paints and canvas against the backdrop of Peninsula Land Ltd.’s AshokVistas. These artists arrived to draw a bridge between real estate and art at the pre-launch event that saw local talent contributing their skills to help create a striking visual for a new and bustling community. In an event for imagination and artistry, it was part of the highly anticipated campaign #YourCanvasYourEden. It served as a testament to the power of creativity and its connection to the essence of personalised living.
The event unfolded against the tranquil and picturesque backdrop of AshokVistas, where artists transformed a massive flex canvas into a vibrant tapestry of visions. Their creative expressions brought the tagline #YourCanvasYourEden to life, illustrating the beauty of individuality and the freedom to design a dream home. This inspiring activity underscored Peninsula Land’s philosophy of empowering homeowners to craft their unique sanctuaries amidst nature.
The event also spotlighted the invaluable contributions of local artists; whose creative brilliance added a soul-stirring dimension to the campaign. Their work not only enriched the event’s visual appeal but also deepened its impact, connecting the spirit of artistry with the aspirations of future homeowners. These talented individuals exemplified the importance of art in fostering a sense of belonging and identity, making them an integral part of Peninsula Land’s vision.
The heart of the campaign resonated throughout the event with its central message: Design Your Home as Per Your Imagination. With the plotted developments at AshokVistas, Peninsula Land invites homeowners to build their legacies their way, blending luxury, freedom, and nature in perfect harmony. The development promises a rare opportunity to craft bespoke homes amidst lush greenery, complemented by modern amenities and the vibrancy of city life nearby.
The interactive painting session showcased participants' dreams, with each stroke reflecting their vision of a perfect home. The completed artworks will become an integral part of the #YourCanvasYourEden campaign, which celebrates the fusion of art and real estate. This event even boosted social media momentum, as its creative energy was shared widely through collaborative posts, amplifying its impact and engagement across digital platforms.
“This event was a true celebration of creativity, individuality, and the power of imagination. The contributions of local artists not only elevated the event but also reinforced the idea that art and architecture are intrinsically linked in shaping meaningful spaces. The plotted developments at AshokVistas represent a canvas for homeowners to create their masterpiece, just as these artists have done today.” said Siddharth Setia, President - Business Development, Project Design and Revenue, Peninsula Land Limited.
“Being a part of this event was truly inspiring. The concept of #YourCanvasYourEden resonated deeply with me as an artist. It’s rare to see a real estate campaign that strongly emphasises individuality and creativity. Through my painting, I wanted to capture the harmony between nature and personal expression, which is exactly what AshokVistas offers to future homeowners. It’s exciting to think that our artwork will contribute to a legacy of unique and beautiful homes.” said one of the participating artists.
Located in the serene environs of Gahunje, Pune, AshokVistas is a beacon of luxury and tranquillity. The upcoming plotted developments promises a unique opportunity for homeowners to design their dream homes surrounded by natural beauty and modern conveniences. The creative event marked a significant milestone in the journey towards redefining personalised living.