A tribute to timeless design, now energised for the next generation of creators and changemakers
Mumbai : ASICS, the global Japanese sportswear brand, unveiled the iconic GEL-KAYANO™ 20 in style, bringing together sneaker culture, high fashion, and immersive experiences at an exclusive launch event in Delhi-NCR. The event celebrated the comeback of the GEL-KAYANO™ 20 reimagined for a new generation of sneaker enthusiasts while marking a bold step forward in its increasingly popular ASICS' SportStyle category.
This high decibel event showcasing ASICS fashion was more than just a product reveal, it was a curated experience designed to ignite the senses and spark cultural experience. The evening was set in an electric, high-energy environment, bringing together a vibrant mix of sneaker culture, music, and movement, creating a moment that reflected the very ethos of ASICS SportStyle. The celebration setup blended striking lighting design, curated product installations, expressive performances and immersive coffee rave experience where guests explored the latest collection, street-ready aesthetics and athletic heritage in the category.
In line with the ASICS Design Philosophy, ensuring continuous improvements in each product, the GEL-KAYANO™ 20 silhouette, a modern revival of a 2013 classic featuring energised colour palettes, structural support, and advanced cushioning that blends function with fashion. This new SportStyle sneaker offers opaque and bright colours that contrast with matte hues to highlight the connection between nature and humanity. The versatile styling of the GEL-KAYANO™ 20 proves it is more than just a performance shoe, a statement piece for everyday movement and effortlessly cool.
Mr. Rajat Khurana, Managing Director, ASICS India and South ASIA, said, “The GEL-KAYANO™ 20 launch marks a significant step in ASICS’ long-term vision to grow our SportStyle category in India. With the launch of GEL-KAYANO™ 20 under our SportStyle category the brand took a step forward in expanding ASICS’ presence in the evolving sneaker culture. ASICS SportStyle collection reinforces our ambition to lead in this evolving space with innovation, authenticity, and a deep understanding of emerging consumer expectations. We are excited to engage with a new generation of consumers who seek a blend of performance, authenticity, and self-expression in the products they wear.”
From its sleek design DNA to the cultural moments, it has inspired globally, the GEL-KAYANO™ 20 has retained its architectural aesthetics, as this sneaker's structural cushioning capabilities are left intact. It features dual GEL technology inserts and a GUIDANCE TRUSSTIC support system that helps provide advanced comfort and stability in everyday scenarios. The GEL-KAYANO™ 20 sneaker is now available in ASICS stores and online, priced at INR 14,999.