Mumbai : Amagi, a cloud-based SaaS solutions provider for broadcast and streaming TV (CTV), announced that it has been chosen by Sports Studio, Inc., a premier sports platform with consumer-facing apps and Free Ad-Supported Television (FAST) channels under the FreeLiveSports.TV. (FLS) brand, to be a technology, content, and monetization partner.
Amagi has provided Sports Studio with cloud streaming and monetization solutions for seamless channel distribution as part of this engagement. This relationship has been helpful for Sports Studio’s creation of Free Live Sports, which makes it easy for viewers to find their favorite sports channels among many other channels on the platform.
This partnership intends to improve how sports content reaches its target audience. Sports Studio is leveraging Amagi’s suite of solutions to empower sports rights holders to connect with their audience effectively on the Free Live Sports platform and across the entire FAST ecosystem.
Additionally, Sports Studio offers full-service channel creation and operation for rights holders who may lack internal capabilities, simplifying the process and expanding the reach of their sports content. This will enable content owners to monetize their content better via valuable distribution channels on top-tier streaming services secured by the Sports Studio team.
Free Live Sports’ lineup includes 120 dedicated FAST channels, including 40 premium sports channels provided by Amagi, making it one of the world’s largest collections of FAST sports.
Sports Studio selected Amagi because it is a one-stop technology partner that streamlines channel creation, distribution, and monetization for sports content rights holders, bridging a critical gap in the industry. The partnership is intended to create a go-to destination for sports fans, expand the audience reach for Sports Studio’s channel partners, and facilitate the distribution of new sports channels.
“This partnership with Sports Studio underscores Amagi's commitment to growing audiences for our content partners,” said Srinivasan KA, Co-founder and Chief Revenue Officer of Amagi. “By providing our robust cloud-based technology along with our content marketplace, we enable rights holders to reach new audiences effectively and streamline their content monetization efforts.”
“Partnering with Amagi is crucial in realizing our vision for a premier sports platform,” Sports Studio Co-President Cathy Rasenberger said. “Their comprehensive technology and deep understanding of the streaming ecosystem will enable us to offer unparalleled channel creation and distribution capabilities to sports rights holders. This will allow content creators to reach their target audience more effectively and monetize their content to its fullest potential."
Amagi provides a suite of channel creation, distribution, and monetization solutions. The company’s clients include some of the world’s biggest names, including A+E Networks UK, ABS-CBN, Astro, Cox Media Group, DAZN, Globo, Lionsgate Studio, NBCUniversal, Tastemade, and VIZIO.