- Puravankara Limited climbs two spots to claim 5th rank in the National Brand Leadership category.
Bengaluru: Puravankara Limited, one of India’s most trusted and admired real estate developers, has achieved the fifth position in the National Brand Leadership category of Track2Realty’s Brand X Report 2022-23. The company inched up two positions from its previous ranking of seventh. Notably, five out of the top ten real estate developers nationwide are Bengaluru-based, underscoring the city’s robust and resilient realty market.
Puravankara is also one of the top three players across asset classes in South India, highlighting the company's strong market presence and extensive portfolio across different segments in the region. Further, the company has ranked first nationally in the Image Management category, based on media perception and consistency in communications. These achievements highlight the company’s continuous commitment to excellence and its growing prominence in the Indian real estate industry.
Commenting on the achievement, Mr. Abhishek Kapoor, Group CEO, Puravankara Limited said, “We are extremely delighted to have been acknowledged by the Brand X Report 2022-23 as one of the top five real estate players nationally and one among the top three in South India. This recognition reinforces our ongoing efforts to strengthen our brand reputation in today's highly competitive market. It is a clear indication that our products, delivery excellence, and transparency are being appreciated by our stakeholders, particularly home buyers. In line with our 'You Philosophy,' we remain steadfast in our mission to create a sustainable world for people to live their dreams. From here, we will continue to leverage our expertise, customer-centric approach, and innovative strategies to further strengthen our brand positioning at the national level.”
The fifth rank nationally was accorded based on parameters including fiscal trust, returns on investment (ROI), project quality, industry reputation, buyer’s endorsement, and community connect. Other parameters include aspiration value, recall value, image management, and risk-free reputation.
Additionally, the report rated our project Purva Atmosphere at Thanisandra Main Road in Bengaluru as A+ under its Brand Carrier section.
Track2Realty’s Brand X Report 2022-23 is one of the more credible reports in the industry, being published for over a decade. The rankings in the study have been derived through a rigorous survey with a substantial sample size of 10,000 participants. These questions delved into the participants' brand awareness, preferences, acceptance, rejection, and future choices within the property market. The inputs gathered from the consumer survey were then subjected to a thorough evaluation by an esteemed jury board consisting of independent and neutral experts. It is worth noting that more than half the weightage was given to the consumer survey.