Mumbai :  One of India’s digital first discount brokerages 5paisa Capital Limited (www.5paisa.com) has launched “Muhurat Ki Mithaas, Zero Brokerage Ke Saath” campaign on the occasion of Muhurat Trading 2025 as special gesture inviting investors to celebrate not just a tradition — but the spirit of optimism that defines India’s financial landscape. 

Under this initiative, investors can trade with zero brokerage during the Muhurat hour on October 21, across all market segments. The offering is designed to make the festive start of Samvat 2082 more accessible for every trader and investor. 

Muhurat trading, which is a special Diwali trading session, will be conducted on Indian stock exchanges NSE and BSE on October 21 between 1:45 pm and 2:45 pm. Celebrated every year on Diwali, the hour-long session marks the beginning of the Hindu financial year, also known as Samvat.

Traders follow the tradition of making trades to commemorate the beginning of a new Samvat. Even those who are not actively involved with stock markets often make a purchase or investment, believing it brings a positive beginning for the year ahead.

Mr. Gaurav Seth, MD & CEO, 5paisa Capital said, “Muhurat Trading is not just a symbolic event; it’s a celebration of hope, discipline, and India’s growing investment culture. At 5paisa, we’re proud to make this auspicious occasion even more meaningful by offering zero brokerage — encouraging every investor to begin the new Samvat with clarity, confidence, and positivity.” 

Mr. Sameer Mehta, Chief Marketing Officer, 5paisa Capital said, “With each Samvat comes a renewed sense of purpose, confidence, and conviction. This year, 5paisa adds a special touch of sweetness to the celebrations with its campaign — “Muhurat Ki Mithaas, Zero Brokerage Ke Saath.”   

“By combining trusted technology, seamless trading tools, and a commitment to empower every investor, 5paisa continues to lead the way in making financial participation simpler and more efficient.” 

As markets welcome Samvat 2082, 5paisa extends warm wishes to the entire trading community for a prosperous Diwali 2025 and a year filled with growth and success.