Mumbai: ABP Network has once again solidified its position as a prominent player in the Indian news landscape, maintaining the second position overall in the News & Information category on the Comscore VMX(1) Leaderboard for November 2024. With an impressive unique reach of 113 million and a staggering 1.257 billion video views, ABP Network has outperformed many competitors, a testament of its extensive audience engagement across digital platforms.
In the Bengali news market, ABP Ananda continues to lead the market with a robust reach of 8 million unique viewers and 82.1 million video views as per the latest Comscore VMX(3) Rankings, far surpassing News18 Bangla`s 7.2 million reach and 60.5 million views. This achievement not only highlights ABP Ananda’s dominance but also underscores its commitment to delivering quality content that resonates with Bengali-speaking audiences.
Further strengthening its portfolio in November, ABP Majha has retained its top position in the Marathi news market in in the VMX Leaderboard(2) with a remarkable reach of 22.3 million unique viewers, a 20.4% month-on-month growth, and 467 million video views. This remarkable performance places it ahead of TV9 Marathi, which reported 20.4 million unique viewers, reaffirming ABP Majha’s status as the go-to source for news in Maharashtra.
ABP News also showcased strong performance metrics, recording 52.4 million unique viewers and 365.2 million video views in November 2024(4), further reinforcing ABP Network`s exceptional standing in the Hindi news sector. This long-standing, cross-language dominance illustrates ABP Network’s ability to cater to diverse audiences through compelling content across various platforms.