Cabin crew present Rakhis to guests on board Air India Express flights

Bengaluru: Air India Express took the warmth of Indian hospitality to new heights this Rakshabandhan, turning flights into moments of love, care, and meaningful connections. Guests on board flights across India were greeted with a limited-edition themed Rakhi, a small but heartfelt gesture that transformed their journey into a memory worth treasuring.

In a world where siblings are often separated by cities, careers, and time zones, receiving a Rakhi mid-flight became more than a festive surprise – it’s a heartfelt reminder of the ties that bind and the opportunity for shared moments and memories, made possible by Air India Express. The festive moment in the skies had flyers engaging, sharing photos, and reaching out to their family, proving that meaningful connections can be sparked anywhere.

Every year, Air India Express marks Rakshabandhan by sharing customised, limited-edition rakhis with guests onboard, in a tradition that sets it apart as an airline celebrating Indian culture and connecting communities. Over the years, this simple act has sparked countless smiles, heartfelt memories, and spontaneous phone calls to siblings across the world. For Air India Express, festivals are about meaningful connections across people, places and communities.

The airline extended the brand proposition of #MeaningfulConnections with unmatched warmth, to social media as well, announcing a contest inviting guests to share their Rakshabandhan moments and tag the ones who make their journeys special. 5 winners will receive flight vouchers – because festive joy, much like sibling banter, is even better when shared.

By weaving cultural traditions with the travel experience, Air India Express brings to life its promise to connect people, places, and cultures while celebrating the Tales of India. The airline’s proposition – ‘Fly As You Are’ – finds fresh expression in thoughtful touches like these, where every journey is an opportunity to transform everyday moments into something personal and memorable.