Bajaj Markets Joins ONDC network; Brings 16 million+ Traffic to the network

• The association is expected to significantly expand digital commerce by enabling Bajaj Markets’ customers to seamlessly access electronics on ONDC Network via Bajaj Markets Web & App

Mumbai/Pune: Bajaj Markets, one of India’s largest digital marketplaces for financial products and services, and a part of Bajaj Finserv Ltd., today announced its integration with the Open Network for Digital Commerce (ONDC), making the network accessible to its customers on Bajaj Markets App and Web.

This integration makes Bajaj Markets a buyer network participant on ONDC Network. Customers on Bajaj Markets App and Web can now seamlessly shop for electronics and appliances on ONDC Network, in addition to financial products and services on the Bajaj Markets platform.

Ashish Panchal, Managing Director and CEO, Bajaj Finserv Direct Limited, said, “With 90+ partners and 140+ financial products and services available on our platform, Bajaj Markets continues to witness steady growth in app and website traffic. This integration connects consumers of Bajaj Markets with sellers on the ONDC network. It allows our 16 million+ traffic to access ONDC’s decentralized network, offering a wide selection of premium electronics and appliances, along with flexible financing options. This integration marks a significant step in leveraging India’s Digital Public Infrastructure to accelerate digital commerce and transform customer experience.”

Vibhor Jain, Acting CEO and COO, ONDC, said, “Bajaj Markets joining the ONDC Network marks a significant step in redefining how financial services and commerce intersect. As a front-runner in the financial sector, Bajaj Markets is poised to unlock new opportunities by combining deep credit expertise with seamless digital commerce – empowering consumers to make smarter purchases, access flexible financing, and build stronger financial journeys. This integration reflects the transformative potential of open networks in enabling businesses to engage, learn, and co-create value.”

Bajaj Markets started with an aim to bring consumers of financial services and providers on a single platform, making it not only convenient for customers to compare, choose and buy, but also transact digitally. It has today grown to become one of India’s largest digital platforms for financial products and services from leading banks and NBFCs.

The integration with ONDC Network enables Bajaj Markets to seamlessly offer over 1.5 lakh SKUs of premium electronics and appliances at comparable prices.