New digital-first films personify hunger as a hilarious villain defeated by Big Bowl’s flavour-packed meals starting at just ₹129

Bangalore : Big Bowl, one of India’s fastest-growing cloud kitchen brands offering the largest range of Indian and Chinese bowls and a presence across 240+ locations in 40+ cities, has launched its new campaign, “Smash Your Hunger with Big Bowl” a playful, high-energy take on everyday hunger moments. The campaign features two digital-first short films that bring hunger to life as a mischievous, over-the-top villain who always shows up uninvited, only to be hilariously defeated by Big Bowl’s hearty, comfort-filled meals.

Through these quirky, 20-second snackable films, Big Bowl taps into real, relatable moments — from late-night work sessions to boring college lectures — showing how hunger can strike anytime, anywhere. Released across YouTube, Instagram, and OTT pre-rolls, the films seamlessly connect with today’s digital-first audiences. Each story captures Big Bowl’s youthful, desi tone and reinforces its role as the go-to hunger saviour for India’s Gen Z and young working professionals.

As India’s largest range of Indian and Chinese bowls, Big Bowl offers filling, flavour-packed meals starting at just ₹129, making it a favourite for those seeking value, convenience, and comfort. The campaign tagline, “Smash Your Hunger with Big Bowl,” perfectly captures this ethos – bold, fun, and irresistibly relatable.

Adding to the buzz, the brand has introduced an all-new packaging design featuring astronauts and aliens, playfully showing how hunger exists across the universe but there’s only one solution: Big Bowl!

Speaking on the campaign, Aayush Madhusudan Agrawal, Founder & Director, Lenexis Foodworks, said, “Big Bowl continues to be at the intersection of value, variety, and convenience, three things that define modern food delivery in India. With this campaign, we are not just speaking to a hungry consumer; we’re owning that moment of decision with a fun, memorable identity. As we expand our product range and enter new categories like outdoor catering, Big Bowl’s mission remains simple — to make great food accessible, affordable, and always satisfying.”

The larger campaign rollout includes interactive social media challenges and influencer collaborations under the hashtag #SmashYourHungerChallenge, encouraging fans to share their funniest “hunger moments.” Alongside the digital buzz, Big Bowl will introduce new dishes across its Indian and Chinese bowls lineup, further expanding its already extensive menu. Strengthened by strong consumer traction and nationwide presence, the brand is well on its trajectory to cross the ₹150 crore ARR mark in this financial year.

Lenexis Foodworks continues to lead the evolution of India’s delivery-first food ecosystem, bringing together strong QSR concepts that resonate with distinct consumer hunger and craving occasions through brands like Big Bowl and Chinese Wok