Mumbai : This Ganesh Chaturthi, CARS24, India’s leading autotech platform, carried faith and tradition forward in a way never seen before. In partnership with Mumbai’s iconic Khetwadicha Raja, CARS24 became Bappa’s official sawaari, an ambassador car wrapped in eco-solvent vinyl to ensure that not a trace of harm was left behind on the city’s streets or its sacred waters.

From Sthaapna to Aagman to Visarjan, every ritual was performed with devotion, and every moment was steeped in tradition. The car became more than just a carrier,it became a vessel of faith, uniting millions in prayer and celebration. On the morning of 7th September, Bappa’s Visarjan at Girgaon Chowpatty was joined by 40–50 mandals including Khetwadicha Maharaj, Mumbaicha Maharaj, and Lower Parel Maharaj.

Even heavy rains and security concerns could not dampen the spirit of Mumbai. Close to 50 lakh people lined the streets; chanting, cheering, and bowing their heads as Bappa’s journey unfolded. For CARS24, the moment was not about visibility, but about becoming part of the cultural heartbeat of Mumbai, where faith meets responsibility.

But that wasn’t all. Alongside being Bappa’s sawaari, CARS24 also brought a thoughtful twist to the celebrations with its ‘Shoe Rack Campaign’. Understanding the chaos that often surrounds large gatherings, CARS24 created a dedicated parking lot, not for cars, but for shoes. A simple yet impactful gesture, this initiative ensured that devotees could immerse themselves in prayer without worrying about their belongings. Because at CARS24, the belief is simple: when you take care of the smallest things, people enjoy the biggest moments even more.

“Carrying Bappa as his sawaari was an experience that went far beyond honour, it was a moment where tradition, devotion, and the spirit of Mumbai came together. To see lakhs of people lining the streets, chanting and celebrating with unshakable faith, reminded us why this festival is truly the soul of the city. For us at CARS24, it wasn’t about cars, it was about becoming part of something timeless.”

With this unique initiative, CARS24 strengthened its bond with Mumbai, celebrating not only Lord Ganesha but also the timeless spirit of togetherness, resilience, and responsibility that defines the city.