~Tapping into the ₹1000+ crore crème hair color market growing at 15% annually in the North, the brand makes its maiden Non- South launch across Uttar Pradesh, and Rajasthan and later in Madhya Pradesh~

~With television icon Shweta Tiwari as its brand ambassador, the brand has also unveiled a comprehensive 360° marketing campaign spanning print, digital, and online platforms across the markets~

National : CHIK, the flagship haircare brand from FMCG major CavinKare, today announced its entry into the rapidly expanding crème hair color category with the launch of CHIK Quick Crème Hair Color. Tapping the ₹1000+ crore segment that is growing at nearly 15% annually in North India, the brand has made its debut with a Non-South launch across Uttar Pradesh, and Rajasthan, and later in Madhya Pradesh,  a strategic shift from its conventional approach, with plans to expand to other key markets in the next phase. The brand has further roped in popular television Actor Shweta Tiwari as the brand ambassador and is rolling out a comprehensive 360° marketing campaign spanning print, online, and digital platforms in the aforementioned markets.

Positioned as a revolutionary new offering from CavinKare, CHIK Quick Crème Hair Color has been developed for quality-conscious, value-seeking consumers in the hair color segment. It seeks to offer an upgrade to the current hair color users by offering the goodness of natural ingredients like amla & bhringraj, hassle-free experience than existing formulations with ultra-rich & glossy finish, while also appealing to existing crème users who are looking for a faster and more convenient alternative. Delivering vibrant color in just 10 minutes with no waiting and no mess, and enriched with the goodness of amla and bhringraj, CHIK Quick Crème is set to redefine the at-home hair coloring experience. Available in three versatile shades, Natural Black, Natural Brown, and Burgundy, and at a disruptive price point of ₹10, the product bridges a critical market gap by offering accessibility, convenience, and superior performance.

Commenting on the launch, Mr. Rajat Nanda, Business Head – Personal Care, CavinKare, said: “For decades, CHIK has been synonymous with innovation and accessibility in the haircare space. With CHIK Quick Crème, we are extending this legacy to hair color. CHIK Quick Crème addresses this by offering a modern, quick, and nourishing alternative without losing the accessibility consumers value.”

Currently launched across general trade and cosmetic outlets in Uttar Pradesh, and Rajasthan, CHIK Quick Crème Hair Color will expand its footprint to Madhya Pradesh, and other markets over the next few months. With this launch, CavinKare reinforces its commitment to making cutting-edge personal care solutions accessible to every consumer.