• Chinese Wok launches its limited-period winter feast from December 19–21 offering full-menu access at ₹149 nationwide on dine-in and takeaway

Mumbai : Chinese Wok, India’s largest home-grown Desi Chinese QSR chain, is set to warm up the winter season with the launch of Wok Winter Feast, a three-day nationwide dining celebration offering its entire menu at just ₹149. Running from December 19 to 21, 2025, the limited-period festival will be available across all Chinese Wok outlets for dine-in and takeaway, inviting consumers to indulge in hot, flavour-packed Desi Chinese favourites at an unbeatable value.

The Wok Winter Feast is rooted in a strong seasonal insight, tapping into India’s winter dining behaviour marked by higher social outings, family gatherings, holiday travel and a natural preference for comforting, spicy food. With the flat ₹149 pricing unlocking the entire menu, the initiative encourages discovery and trial across categories, while also lowering the entry barrier for first-time customers to experience the brand. This makes Chinese Wok’s signature bowls, momos, appetisers, rice and noodles accessible to families, students and young professionals alike during the peak winter break period.

The campaign also builds on the strong momentum of the brand’s ongoing Wok Mania activation (12th to 19th Dec), which has been driving heightened footfalls and in-store excitement through its cricket-led engagement. By extending this consumer energy into a value-led winter feast, Chinese Wok aims to create a high-impact consumption moment just ahead of Christmas and the New Year, maximising December dining demand.

Speaking on the launch, Aayush Madhusudan Agrawal, Founder & Director, Lenexis Foodworks, said, “Winter is about indulgence, togetherness and comfort-led food, and Wok Winter Feast brings that behaviour to life at an accessible price point. By offering our entire menu at ₹149, we are democratising the Desi Chinese experience and inviting more consumers to enjoy the full breadth of Chinese Wok’s flavours, reinforcing our mission of making bold, satisfying food accessible to all.”

Adding to this, Vikas Iyer, Marketing Head, Lenexis Foodworks, said, “The timing of Wok Winter Feast is driven by a clear consumer insight, winter is when dining out peaks and Desi Chinese becomes a natural choice for shared meals. The ₹149 pricing is designed to encourage customers to explore more of our menu, while the strong response to our ongoing Wok Mania campaign has given us the momentum to build December into a month-long celebration for the brand and our consumers.”

With Wok Winter Feast, Chinese Wok continues to strengthen its positioning as India’s most-loved Desi Chinese QSR, combining seasonal insight, strong consumer momentum and value-driven innovation to bring people together over bold, comforting flavours this winter.

Link to Instagram Post – https://www.instagram.com/p/DSXecr1j_03/